Browsing Business Administration by Title
Now showing items 169-188 of 244
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Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity
(Springer International Publishing, 2016-07)This study investigates the effects of consumer activity in online media (paid, owned, and earned) on sales and their interdependencies with the traditional marketing mix elements of price, advertising and distribution. ... -
Perceived overqualification and employee proactivity: The cross-level moderation effects of LMX and initiative climate in small firms
(Springer, 2023)Drawing on social information processing (SIP) theory, this study examined the interactive effects of perceived overqualification (POQ), leader-member exchange (LMX), and initiative climate on supervisor-rated employee ... -
Peripheral developer participation in open source projects: An empirical analysis
(ACM, 2016-01)The success of the Open Source model of software development depends on the voluntary participation of external developers (the peripheral developers), a group that can have distinct motivations from that of project founders ... -
Piecewise-tunneled captive processes and corridored random particle systems
(Springer, 2023-01)We introduce a family of processes that generalises captive diffusions, whereby the stochastic evolution that remains within a pair of time-dependent boundaries can further be piecewise-tunneled internally. The tunneling ... -
Platform control during battles for market dominance: The case of Apple versus IBM in the early personal computer industry
(Elsevier, 2016)We conduct a case study of the battle for market dominance between the industry platforms led by Apple and by IBM in the early personal computer industry (1977–1986). Platform leaders such as Apple or IBM need to consider ... -
Playing with food: how touch facilitates a child’s intake of unfamiliar foods
(Federation of American Societies for Experimental Biology, 2017)Among the different methods to overcome picky eating and food neophobia (the fear of eating new or unfamiliar foods) in children, few have explored sensory engagement, more specifically haptic stimulation. There is little ... -
Positioning new identities for appeal: Configurations of optimal distinctiveness amid ancestral identities
(Sage, 2023-08)The theory of strategic balance argues that organizations that are neither too similar to nor too distinct from their rivals will be best positioned to meet competing demands for legitimacy and competition. This is because ... -
Poverty and intersectionality: a multidimensional look into the lives of the impoverished
(Sage, 2014-06)Subsistence consumers are disadvantaged and marginalized on many levels, including financial deprivation, poor health, lack of access to resources, and social stigmatization. The disadvantages experienced by subsistence ... -
Poverty in consumer culture: towards a transformative social representation
(2014-12)In this article, we consider the representations of poverty within consumer culture. We focus on four main themes – social exclusion, vulnerability, pleasure and contentment – that capture some of the associations that ... -
Predictability of emerging market local currency bond risk premia
(Taylor & Francis, 2015)This article investigates the source of predictability of emerging market (EM) local currency bond risk premia by using a dynamic factor approach based on a large panel of economic and financial time series. We find strong ... -
Predicting the performance of queues–A data analytic approach
(Elsevier, 2016)Existing models of multi-server queues with system transience and non-standard assumptions are either too complex or restricted in their assumptions to be used broadly in practice. This paper proposes using data analytics, ... -
Preferences for lottery stocks at Borsa Istanbul
(Elsevier, 2018-07)We investigate the existence of lottery-like preferences of investors at Borsa Istanbul. Proxying these preferences with demand for stocks with extreme positive returns (“MAX”), we establish that high-MAX stocks’ significantly ... -
Premium e-grocery: exploring value in logistics integrated service solutions
(12.02.2009)E-grocery is gradually becoming viable or a necessity for many families. Yet, most e-supermarketsare seen as providers of low value “staple” and bulky goods mainly. While each store has a large number of SKU available, ... -
Pricing of national brands versus store brands: market power components, findings and research opportunities
(Edward Elgar Publishing, 2009)Among the most important activities for supermarket retailers is the creation and marketing of store brands, also known as private label brands. Given the increasing quality-equivalence between national brands and store ... -
Private-label use and store loyalty
(American Marketing Association, 2008-11)The authors develop an econometric model of the relationship between a household’s private-label (PL) share and its behavioral store loyalty. The model includes major drivers of these two behaviors and controls for ... -
Product innovations, advertising, and stock returns
(American Marketing Association, 2009-01)Under increased scrutiny from top management and shareholders, marketing managers feel the need to measure and communicate the impact of their actions on shareholder returns. In particular, how do customer value creation ... -
Professional school obsession: An enduring yet shifting rhetoric by U.S. business schools
(George Washington University, 2021-09)Over the past two decades, prompted in part by a series of corporate scandals, different views have been voiced about whyU.S. business schools have purportedly lost their originalambitiontobecomeprofessional schoolsand, ... -
Providing information for decision making: Contrasting description and simulation
(Elsevier, 2015-09)Providing information for decision making should be like telling a story. You need to know, first, what you want to say; second, whom you are addressing; and third, how to match the message and audience. However, data ... -
Ranking the predictive performances of value-at-risk estimation methods
(Elsevier, 2012)We introduce a ranking model and a complementary predictive ability test statistic to investigate the forecasting performances of different Value at Risk (VaR) methods, without specifying a fixed benchmark method. The ... -
Reasoning types in Industrial Engineering/Operations Management processes
(IEOM Society, 2019)Operations Management/Industrial Engineering modeling process entails a series of research paradigm decisions to be made as to (1) what the reality domain is - ontology, (2) how the problem domain is to be defined and ...
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