Browsing Business Administration by Title
Now showing items 110-129 of 228
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Ideology and brand consumption
(Sage, 2013-03)Do mundane daily choices, such as what brands people buy in a supermarket, reflect aspects of values and ideologies? This article presents a large-scale field study performed to determine whether traits associated with a ... -
The impact of brand familiarity on online and offline media synergy
(Elsevier, 2016)Rooted in the integrated marketing communication framework, this paper conceptualizes how brand familiarity affects online and cross-channel synergies. The empirical analysis uses Bayesian vector autoregressive models to ... -
Impact of global brand chief marketing officers’ corporate social responsibility and sociopolitical activism communication on twitter
(Sage, 2022-09)Chief marketing officers (CMOs) engage with their stakeholders on social media platforms to create a digital impact. CMO communication on societal issues is understudied despite heightened global attention to brands’ social ... -
The impact of policy decisions on global liquidity during the recent financial crisis
(Wiley, 2015-03)The collapse of the recent housing price bubble precipitated the 2007–2008 financial crisis and caused international funding liquidity to dry up. We investigate how economic policies undertaken by the Federal Reserve and ... -
Impact of social media brand blunders on brand trust and brand liking
(Sage, 2023-07)More companies are engaging with consumers in real-time on digital platforms, which may lead to accidental or unintentional sharing of messages. Accordingly, how to manage online brand crises has become an increasingly ... -
The impact of support on employees’ adaptive behavior: a moderated mediation model
Purpose – Drawing on the social exchange theory, this study focuses on the impact of perceived organizational support (POS) and perceived supervisor support (PSS) on employees’ adaptive (selling) behavior in a personal ... -
Indulgence and risk-taking behavior of firms: Direct and interactive influences
(Elsevier, 2022-06)This study examines the impact of Hofstede's indulgence vs restraint national culture dimension (IVR) on firms' risk-taking behavior. We argue that firms in more indulgent societies will show greater risk-taking behavior ... -
An integrated analysis of capacity allocation and patient scheduling in presence of seasonal walk-ins
(Springer Nature, 2019-06)This study analyzes two decision levels in appointment system design in the context of clinics that face seasonal demand for scheduled and walk-in patients. The macro-level problem addresses access rules dealing with ... -
Interlocks and firm performance: The role of uncertainty in the directorate interlock-performance relationship
(Wiley, 2015-02)We examine how uncertainty influences the performance effects of directorate interlocks. Our study offers a new perspective of directorate interlocks as mechanisms that enable firms to improve performance when confronted ... -
Internal migration and house prices in Australia
(Taylor and Francis, 2023)Australia is one of the most mobile countries in the world due to internal migration. This study provides the first evidence of the causal impact of internal migration inflow on house price changes across 237 statistical ... -
An intersectionality framework for transformative services research
(Informa Group Company, 2015)The authors introduce the theory of intersectionality which refers to the interactivity of social identities such as race, class, and gender in shaping individuals’ experiences. Intersectionality is explored using cases ... -
Investigation of stochastic pairs trading strategies under different volatility regimes
(Blackwell, 2010-09)We investigate several market-neutral trading strategies and find empirical evidence that market-neutral equity trading outperforms in 2008, the first full year of the global financial meltdown. In our experiments we use ... -
İlgilenim kavramı ve türkçe i̇lgilenim ölçeklerinin değerlendirilmesi: tüketici i̇lgilenimi, sürekli i̇lgilenim ve satın alma kararı i̇lgilenimi
(Bilgesel Yayıncılık, 2013)Bu çalışma, psikoloji ve tüketici davranışları literatürlerinde ilgilenim kavramının anlamı ve ilgilenim ölçeklerinin Türkçe kullanımına ilişkin kapsamlı bir inceleme sunmaktadır. Türkçe çalışmalarda kullanılabilmesi için ... -
The joint evolution of alliance networks and technology: a survey of the empirical literature
(Elsevier, 2013-09)In this paper, we provide an overview and assessment of existing empirical literature on the joint evolution of alliance networks and technology. We selected 38 empirical studies that investigate this joint evolution and ... -
A Lagrangian relaxation approach to large-scale flow interception problems
(Elsevier, 2009-10-16)The paper presents a tight Lagrangian bound and an efficient dual heuristic for the flow interception problem. The proposed Lagrangian relaxation decomposes the problem into two subproblems that are easy to solve. Information ... -
The leadership disease...and its potential cures
(Elsevier, 2014)Leadership development and executive education have taken on increased prominence in recent years. The natural tendency is to approach the subject of leadership as a hierarchically-based process that is focused on higher-level ... -
Leadership is like fine wine: It is meant to be shared, globally
(Elsevier, 2014)The overwhelming majority of leadership theory and research has been developed in North America. Having said that, it cannot be overstated that we are living in an ever more tightly connected global economy. Appropriately, ... -
Learning and knowledge in early internationalization research: past accomplishments and future directions
(Elsevier, 2012-01)This article provides an evaluative overview of international entrepreneurship literature, in which the issues of learning and knowledge feature as central components underlying the causes, processes, and outcomes of early ... -
Learning from experience in nonlinear environments: Evidence from a competition scenario
(Elsevier, 2015-09)We test people’s ability to learn to estimate a criterion (probability of success in a competition scenario) that requires aggregating information in a nonlinear manner. The learning environments faced by experimental ... -
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
(Elsevier, 2016-09)Electronic word-of-mouth (eWOM) is often tracked in volume and valence metrics, but the topic of conversation may vary from the brand to its advertising to purchase statements. How do these different topics affect company ...
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