Browsing Business Administration by Title
Now showing items 132-151 of 244
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İlgilenim kavramı ve türkçe i̇lgilenim ölçeklerinin değerlendirilmesi: tüketici i̇lgilenimi, sürekli i̇lgilenim ve satın alma kararı i̇lgilenimi
(Bilgesel Yayıncılık, 2013)Bu çalışma, psikoloji ve tüketici davranışları literatürlerinde ilgilenim kavramının anlamı ve ilgilenim ölçeklerinin Türkçe kullanımına ilişkin kapsamlı bir inceleme sunmaktadır. Türkçe çalışmalarda kullanılabilmesi için ... -
The joint evolution of alliance networks and technology: a survey of the empirical literature
(Elsevier, 2013-09)In this paper, we provide an overview and assessment of existing empirical literature on the joint evolution of alliance networks and technology. We selected 38 empirical studies that investigate this joint evolution and ... -
Knowledge transfer to aid social coding: The case of Stack Overflow
(Elsevier, 2024-04)Focused online question and answer (Q&A) communities aid social coding. Despite the growing importance of social coding, knowledge transfer in this context remains under-researched. Our primary objective is to understand ... -
A Lagrangian relaxation approach to large-scale flow interception problems
(Elsevier, 2009-10-16)The paper presents a tight Lagrangian bound and an efficient dual heuristic for the flow interception problem. The proposed Lagrangian relaxation decomposes the problem into two subproblems that are easy to solve. Information ... -
The leadership disease...and its potential cures
(Elsevier, 2014)Leadership development and executive education have taken on increased prominence in recent years. The natural tendency is to approach the subject of leadership as a hierarchically-based process that is focused on higher-level ... -
Leadership is like fine wine: It is meant to be shared, globally
(Elsevier, 2014)The overwhelming majority of leadership theory and research has been developed in North America. Having said that, it cannot be overstated that we are living in an ever more tightly connected global economy. Appropriately, ... -
Learning and knowledge in early internationalization research: past accomplishments and future directions
(Elsevier, 2012-01)This article provides an evaluative overview of international entrepreneurship literature, in which the issues of learning and knowledge feature as central components underlying the causes, processes, and outcomes of early ... -
Learning from experience in nonlinear environments: Evidence from a competition scenario
(Elsevier, 2015-09)We test people’s ability to learn to estimate a criterion (probability of success in a competition scenario) that requires aggregating information in a nonlinear manner. The learning environments faced by experimental ... -
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
(Elsevier, 2016-09)Electronic word-of-mouth (eWOM) is often tracked in volume and valence metrics, but the topic of conversation may vary from the brand to its advertising to purchase statements. How do these different topics affect company ... -
Local house price effects of internal migration in queensland: Australia's interstate migration capital
(Wiley, 2023-06)We examine the causal impact of internal migration on housing prices across 82 Statistical Areas Level 3 regions in Queensland, Australia from 2014–2019. The primary findings are: (i) an annual increase in the inflow of ... -
A lure or a turn-off: social media reactions to business model innovation announcements
(Springer, 2023-03)How do people react to business model innovation (BMI) announcements on social media? Is the analysis of social media reactions to BMI announcements a fruitful method for assessing the potential and pitfalls of BMIs? This ... -
Make it your own: how process valence and self-construal affect evaluation of self-made products
(Wiley, 2014-06)Self-production, participation of consumers in the production process of products for their own consumption, leads to consumers' enhanced evaluations of the self-made products. Three experimental studies investigate how ... -
Managing clinic variability with same-day scheduling, intervention for no-shows, and seasonal capacity adjustments
(Taylor & Francis, 2020-01-02)This study investigates demand and capacity strategies for managing clinic variability. These include (i) same-day scheduling to control random walk-ins, (ii) no-show intervention, where the clinic calls advance-booked ... -
Managing the versions of a software product under variable and endogenous demand
(Informs, 03.01.2011)Software product versioning (i.e., upgrading the product after its initial release) is a widely adopted practice followed by leading software providers such as Microsoft, Oracle, and IBM. Unlike conventional durable goods, ... -
Marketing an IPO issuer in early stages of the IPO process
(Springer Science+Business Media, 2015-01)Successful marketing of an IPO issuer depends on the issuer’s attractiveness to early stage stakeholders such as underwriters and institutional investors. However, there is limited research on how these stakeholders evaluate ... -
Marketing mix and brand sales in global markets: examining the contingent role of country-market characteristics
(Palgrave Macmillan, 2015-06)Marketing products globally is challenging due to the diverse nature of markets. We use market heterogeneity, unbranded competition, resource and infrastructure availability, and sociopolitical governance as country-market ... -
Marketing's profit impact: quantifying online and off-line funnel progression
(Informs, 2011)Inofec, a small- to medium-sized enterprise in the business-to-business sector, desired a more analytic approach to allocate marketing resources across communication activities and channels. We developed a conceptual ... -
Measuring the health of a business ecosystem
(Edward Elgar Publishing Ltd., 2013-04-30)A business ecosystem is a network of partners around a core technology, who depend on each other for their success and survival (Den Hartigh and van Asseldonk, 2004). An essential characteristic that distinguishes the ... -
Message framing effects on individuals' social distancing and helping behavior during the COVID-19 pandemic
(Frontiers Media, 2021-03-22)This research responds to urgent calls to fill knowledge gaps on COVID-19 (new coronavirus) in communicating social distancing messages to the public in the most convincing ways. The authors explore the effectiveness of ... -
Mind-set metrics in market response models: an integrative approach
(American Marketing Association, 2010-08)Demonstrations of marketing effectiveness currently proceed along two parallel tracks: Quantitative researchers model the direct sales effects of the marketing mix, and advertising and branding experts trace customer ...
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