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Now showing items 81-90 of 217
Scheduling ambulance crews for maximum coverage
(Palgrave MacMillan, 2010-04)
This paper addresses the problem of scheduling ambulance crews in order to maximize the coverage throughout a planning horizon. The problem includes the subproblem of locating ambulances to maximize expected coverage with ...
Telecommunications network design with multiple technologies
(Springer Science+Business Media, 2011-02)
In this paper we consider a telecommunications network design problem allowing for multiple technologies. The problem arises in wide-area network and metro-area network design for which a combination of Technologies may ...
Consumer attitude metrics for guiding marketing mix decisions
(Informs, 2014-08)
Marketing managers often use consumer attitude metrics such as awareness, consideration, and preference as performance indicators because they represent their brand's health and are readily connected to marketing activity. ...
Assessing consequences of component sharing across brands in the vertical product line in the automotive market
(Wiley, 2012-07)
Component sharing may look great in the boardroom, but not in the showroom. Indeed, savings on R&D and production costs could be offset by a plunge in customer brand attractiveness. Combining experimental with econometric ...
Does online information drive offline revenues? Only for specific products and consumer segments!
(Elsevier, 2011-03)
While many offline retailers have developed informational websites that offer information on products and prices, the key question for such informational websites is whether they can increase revenues via web-to-store ...
Building with bricks and mortar: the revenue impact of opening physical stores in a multichannel environment
(Elsevier, 2015-06)
A crucial decision firms face today is which channels they should make available to customers for transactions. We assess the revenue impact of adding bricks-and-mortar stores to a firm's already existing repertoire of ...
Consumer participation in the design and realization stages of production: how self-production shapes consumer evaluations and relationship to products
(Elsevier, 2014-12)
Psychological responses of consumers to specific stages of self-production activities are investigated in four studies. Findings reveal that consumer participation in the realization stage (physical production) enhances ...
Passive and active opportunism in interorganizational exchange
(American Marketing Association, 2013-11)
This article examines how firms in interorganizational relationships respond differently to active and passive opportunism and observes how these opportunism forms erode satisfaction with the performance of these relationships. ...
Transaction cost economics in international marketing: a review and suggestions for the future
(American Marketing Association, 2012-06)
Transaction cost economics (TCE) has received much attention in the international marketing literature over the past 25 years. Many key issues in international marketing have been examined through the lens of TCE, including ...
Ranking the predictive performances of value-at-risk estimation methods
(Elsevier, 2012)
We introduce a ranking model and a complementary predictive ability test statistic to investigate the forecasting performances of different Value at Risk (VaR) methods, without specifying a fixed benchmark method. The ...
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