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Now showing items 51-60 of 217
The two settings of kind and wicked learning environments
(Association for Psychological Science, 2015-10)
Inference involves two settings: In the first, information is acquired (learning); in the second, it is applied (predictions or choices). Kind learning environments involve close matches between the informational elements ...
Ideology and brand consumption
(Sage, 2013-03)
Do mundane daily choices, such as what brands people buy in a supermarket, reflect aspects of values and ideologies? This article presents a large-scale field study performed to determine whether traits associated with a ...
What is special about marketing organic products? How organic assortment, price, and promotions drive retailer performance
(American Marketing Association, 2013-01)
Higher sales and margins are key goals for retailers promoting emerging products, such as organics, but little is known about their marketing effectiveness and their cross-effects on conventional product sales. Extant ...
Winning hearts, minds and sales: How marketing communication enters the purchase process in emerging and mature markets
(Elsevier, 2013-03)
Consumers differ in the way their minds and hearts respond to marketing communication. Recent research has quantified effectiveness criteria of mindset metrics, such as brand consideration and liking, in the purchase process ...
Composing offer sets to maximize expected payoffs
(Digital Commons, 2016)
Firms are increasingly using clickstream and transactional data to tailor product offerings to visitors at their site. Ecommerce websites have the opportunity, at each interaction, to offer multiple items (referred to as ...
Resource flexibility, early internationalization and performance
(2016)
This study examines the effect of resource flexibility on the early internationalization and performance of international new ventures. We test our hypotheses using data from the Kauffman Firm Survey on 2424 newly founded ...
Make it your own: how process valence and self-construal affect evaluation of self-made products
(Wiley, 2014-06)
Self-production, participation of consumers in the production process of products for their own consumption, leads to consumers' enhanced evaluations of the self-made products. Three experimental studies investigate how ...
Designing new electoral districts for the city of Edmonton
(Informs, 2011-12-11)
Every few years, the city of Edmonton, Canada must review and evaluate changes to its electoral district boundaries. The review process that was completed in 2009 resulted in modifying the district plan from a six-ward ...
Domine edilen statükonun referans etkisi
(Okan Üniversitesi, 2018-05)
Statüko, bir kişinin şu anki konumunu temsil eder. Çalışılan iş ve yaşanılan şehir statüko için verilebilecek örnekler arasındadır. Bir statüko, kendi seçilmese bile, diğer alternatifler arasındaki göreceli sıralamayı ...
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