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Now showing items 171-180 of 217
Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity
(Springer International Publishing, 2016-07)
This study investigates the effects of consumer activity in online media (paid, owned, and earned) on sales and their interdependencies with the traditional marketing mix elements of price, advertising and distribution. ...
The hare and the tortoise: do earlier adopters of online channels purchase more?
(Elsevier, 2015-06)
Earlier adopters of a product or service tend to be more valuable than later adopters. Does this empirical generalization equally apply to earlier adopters of a multichannel retailer's new online channel too? This study ...
Baked beats grilled: a calorie analysis of 18,000 menu items in fast food chain restaurants
(Federation of American Societies for Experimental Biology, 2017)
Fast food and chain restaurants often give the menu items descriptive names related to the production processes (e.g., baked, fried, grilled, glazed). Do these descriptions in a food’s name provide a useful indication of ...
Adaptive pairs trading strategy performance in Turkish derivatives exchange with the companies listed on Istanbul stock exchange
(Springer International Publishing, 2012-03-02)
We implemented model-driven statistical arbitrage strategies in Turkish equities market. Trading signals are generated by optimized parameters of distance method. When the trade in signal is triggered by the model, ...
Emerging market exposures and the predictability of hedge fund returns
(Wiley, 2014)
We examine emerging market and global macro hedge funds and find a significant positive relation between hedge funds' future returns and their exposure to both emerging market equities and emerging market currencies. We ...
Curb space management in urban mobility system
(Springer Nature, 2019)
Curb space management and traffic flow are two important elements of the transportation system that interact with each other and affect the overall system performance. Moreover, the growth of new mobility operators and ...
On member‐driven, efficient and fair timeshare exchanges
(Wiley, 2019-01)
Vacation Timeshare is a form of ownership or "right to use" of a resort property for a specific time period (typically a week) each year. Timeshare exchange refers to the non-monetary trading of timeshare weeks among owners, ...
The strategic role of private labels on retail competition
(Boğaziçi Üniversitesi İktisadi ve İdari Bilimler Fakültesi, 2012)
We investigate the strategic role of private labels in limiting retail competition. Private labels are unique differentiators for retailers. By launching and credibly committing to a strong private label program, a strong ...
The appreciative democratic voice of DEA: a case of faculty academic performance evaluation
(Elsevier, 2014-03)
Data envelopment analysis (DEA) is in fact more than just being an instrument for measuring the relative efficiencies of a group of decision making units (DMU). DEA models are also means of expressing appreciative democratic ...
Role of strategic interactions in corporate sustainability decisions: an empirical investigation
(Turkish Economic Association, 2017-01-01)
There is a large amount of empirical literature on the relationship between corporate sustainability and corporate financial performance. However, the literature considers company-specific aspects affecting the link but ...
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