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Now showing items 151-160 of 217
Do display ads influence search? Attribution and dynamics in online advertising
(Elsevier, 2016-09)
As firms increasingly rely on online media to acquire consumers, marketing managers rely on online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online advertising metrics ...
Consideration for future consequences as an antecedent of transformational leadership behavior: The moderating effects of perceived dynamic work environment
(Elsevier, 2014-04-02)
Based on construal level theory and trait activation theory, we examined the effect of consideration of future consequences (CFC) on transformational leadership behavior and leadership effectiveness, as well as the potential ...
Towards a macromarketing and consumer culture theory intersection: participatory and deliberative methodologies
(Sage, 2019-03)
This article provides a discussion on the use of an alternative paradigm towards a cross-fertilization of CCT and macromarketing. Researchers at the intersection of CCT and macromarketing can benefit from both research ...
An experiment on aspiration-based choice
(Elsevier, 2015-11)
This paper experimentally studies the influence of aspirations on choice. Motivated by the theoretical model of Guney et al. (2015), we consider choice problems which may include unavailable alternatives. In a choice ...
Leadership is like fine wine: It is meant to be shared, globally
(Elsevier, 2014)
The overwhelming majority of leadership theory and research has been developed in North America. Having said that, it cannot be overstated that we are living in an ever more tightly connected global economy. Appropriately, ...
Optimistic entrepreneurs and new product introductions in high technology industries
(Academy of Management, 2018)
This study examines how the relationship between past performance and new product introductions is influenced by entrepreneurial optimism. Based on the behavioral theory of the firm, we test how past performance suggest ...
Flight-to-quality, economic fundamentals, and stock returns
(Elsevier, 2017)
We find that the order flow differential (OFD), a flight-to-quality measure constructed as the difference between large- and small-cap stock order flows, strongly and negatively forecasts output growth and interest rates ...
A model of sustainable distributed service delivery in organizations with compassion-based missions
(Sage, 2014-11)
This article examines the potential for offering sustainable compassion-based service. Organizations with compassion-based service missions face difficult challenges in addressing acute client needs with limited resources. ...
The reset inflation puzzle and the heterogeneity in price stickiness
(Elsevier, 2015-11)
New Keynesian models have been criticised on the grounds that they require implausibly large price shocks to explain inflation. Bils et al. (2012) show that, while these shocks are needed to reduce the excessive inflation ...
Catching up or drifting apart: convergence of household and business credit in Europe
(Elsevier, 2017)
We provide evidence for convergence in the levels of household and business credit across European countries. The process is particularly strong for the transition countries that have a low initial level of private credit ...
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