Publication: Make it your own: how process valence and self-construal affect evaluation of self-made products
dc.contributor.author | Atakan, Şükriye Sinem | |
dc.contributor.author | Bagozzi, R. P. | |
dc.contributor.author | Yoon, C. | |
dc.contributor.department | Business Administration | |
dc.contributor.ozuauthor | ATAKAN, Şükriye Sinem | |
dc.date.accessioned | 2014-12-22T14:38:27Z | |
dc.date.available | 2014-12-22T14:38:27Z | |
dc.date.issued | 2014-06 | |
dc.description | Due to copyright restrictions, the access to the full text of this article is only available via subscription. | |
dc.description.abstract | Self-production, participation of consumers in the production process of products for their own consumption, leads to consumers' enhanced evaluations of the self-made products. Three experimental studies investigate how and why self-production affects consumers' product evaluations and reveal that not all production experiences create additional value for all consumers. In particular, Studies 1 and 2, using hypothetical stories and real experiences, show that only positive (vs. negative) production experiences enhance evaluations of self-made products over products made by others. Positive (but not negative) experiences decrease the psychological distance between the self and the product and strengthen identification with it. Study 3 manipulates self-construal (independent vs. interdependent) to investigate its role on evaluation of self-made products and products made with close others as a group (i.e., group-made). Consumers with independent self-construal evaluate self-made (vs. other-made) products more favorably only if the process is positive. However, consumers with interdependent self-construal evaluate self-made products more favorably even if the process is negative. Additionally, consumers with interdependent (vs. independent) self-construal exhibit more favorable evaluation of group-made products. Finally, even if consumers know how another person feels while making a product, other people's process emotions do not affect consumers' product judgments as strongly as their own experienced process emotions. | en_US |
dc.identifier.doi | 10.1002/mar.20707 | |
dc.identifier.endpage | 468 | |
dc.identifier.issn | 1520-6793 | |
dc.identifier.issue | 6 | |
dc.identifier.scopus | 2-s2.0-84898814295 | |
dc.identifier.startpage | 451 | |
dc.identifier.uri | https://doi.org/10.1002/mar.20707 | |
dc.identifier.volume | 31 | |
dc.identifier.wos | 000334658500006 | |
dc.language.iso | eng | en_US |
dc.peerreviewed | yes | en_US |
dc.publicationstatus | published | en_US |
dc.publisher | Wiley | en_US |
dc.relation.ispartof | Psychology & Marketing | |
dc.relation.publicationcategory | International Refereed Journal | |
dc.rights | info:eu-repo/semantics/restrictedAccess | |
dc.subject.keywords | Customer participation | en_US |
dc.subject.keywords | Aapproach-avoidance | en_US |
dc.subject.keywords | Social identity | en_US |
dc.subject.keywords | Attitudes | en_US |
dc.subject.keywords | Culture | en_US |
dc.subject.keywords | Involvement | en_US |
dc.subject.keywords | Judgments | en_US |
dc.subject.keywords | Emotion | en_US |
dc.subject.keywords | Esteem | en_US |
dc.subject.keywords | Coproduction | en_US |
dc.title | Make it your own: how process valence and self-construal affect evaluation of self-made products | en_US |
dc.type | Article | en_US |
dspace.entity.type | Publication | |
relation.isOrgUnitOfPublication | 3920f480-c8c2-457c-8c42-5e73823c300f | |
relation.isOrgUnitOfPublication.latestForDiscovery | 3920f480-c8c2-457c-8c42-5e73823c300f |
Files
License bundle
1 - 1 of 1
- Name:
- license.txt
- Size:
- 1.71 KB
- Format:
- Item-specific license agreed upon to submission
- Description: