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Time-series models of pricing the impact of marketing on firm value

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dc.contributor.authorLuo, X.
dc.contributor.authorPauwels, Koen Hendrik
dc.contributor.authorHanssens, D. M.
dc.contributor.departmentBusiness Administration
dc.contributor.ozuauthorPAUWELS, Koen Hendrik
dc.date.accessioned2016-07-26T12:21:48Z
dc.date.available2016-07-26T12:21:48Z
dc.date.issued2012-05
dc.descriptionDue to copyright restrictions, the access to the full text of this article is only available via subscription.
dc.description.abstractN/A
dc.identifier.doi10.4337/9781849806046.00010
dc.identifier.endpage65
dc.identifier.isbn978-1-84980-272-7
dc.identifier.scopus2-s2.0-84881882156
dc.identifier.startpage43
dc.identifier.urihttp://hdl.handle.net/10679/4291
dc.identifier.urihttps://doi.org/10.4337/9781849806046.00010
dc.identifier.wos000310070400003
dc.language.isoengen_US
dc.publicationstatuspublisheden_US
dc.publisherEdward Edgar Publishing
dc.relation.ispartofHandbook of Marketing and Finance
dc.relation.publicationcategoryInternational
dc.rightsrestrictedAccess
dc.subject.keywordsBusiness and management
dc.subject.keywordsMarketing
dc.subject.keywordsEconomics and finance
dc.subject.keywordsFinancial economics and regulation
dc.titleTime-series models of pricing the impact of marketing on firm valueen_US
dc.typebookParten_US
dspace.entity.typePublication
relation.isOrgUnitOfPublication3920f480-c8c2-457c-8c42-5e73823c300f
relation.isOrgUnitOfPublication.latestForDiscovery3920f480-c8c2-457c-8c42-5e73823c300f

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