Invisible to visible: Identifying the emerging communication needs in the 'new normal' through design research

Abstract

The pandemic, which started at the end of 2019, has affected societies in their own socio-cultural contexts and altered the interactions of human beings through their use of personal spaces and objects. Changes in the design of a wide range of objects varying from small tools to urban furniture are anticipated, as the "new normal" will be fully established in the coming months and years. We believe that each individual is recognized to be affected by a different aspect of pandemic, which yielded the fact that for such cases the paradigm for design may shift to favor user needs more than maintaining usability. This study examined the personal behavioral transformations after the acceptance of "new normal" and the reflections on the design of everyday objects or spaces. We developed a design research method which guided the students, to turn inwards and relate with their needs that arouse in the pandemic period with one selected city narrative found in the novel Invisible Cities, by Italo Calvino. In this method . From the analysis of 17 works based on abductive reasoning, two different categories were obtained: (i) 5 generic cases supported by user scenarios, (ii) 3 groups of artifacts interacted by analogue means.