Business Administration

Permanent URI for this collectionhttps://hdl.handle.net/10679/42

Browse

Now showing 1 - 1 of 1

Open Access
Unveiling the dynamics of emotions in society through an analysis of online social network conversations
(Springer Nature, 2023-09-11) Sener, B.; Akpinar, E.; Ataman, Mehmet Berk; Business Administration; ATAMAN, Mehmet Berk
Social networks can provide insights into the emotions expressed by a society. However, the dynamic nature of emotions presents a significant challenge for policymakers, politicians, and communication professionals who seek to understand and respond to changes in emotions over time. To address this challenge, this paper investigates the frequency, duration, and transition of 24 distinct emotions over a 2-year period, analyzing more than 5 million tweets. The study shows that emotions with lower valence but higher dominance and/or arousal are more prevalent in online social networks. Emotions with higher valence and arousal tend to last longer, while dominant emotions tend to have shorter durations. Emotions occupying the conversations predominantly inhibit others with similar valence and dominance, and higher arousal. Over a month, emotions with similar valences tend to prevail in online social network conversations.