Business Administration: Recent submissions
Now showing items 141-160 of 244
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Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity
(Springer International Publishing, 2016-07)This study investigates the effects of consumer activity in online media (paid, owned, and earned) on sales and their interdependencies with the traditional marketing mix elements of price, advertising and distribution. ... -
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
(Elsevier, 2016-09)Electronic word-of-mouth (eWOM) is often tracked in volume and valence metrics, but the topic of conversation may vary from the brand to its advertising to purchase statements. How do these different topics affect company ... -
Learning from experience in nonlinear environments: Evidence from a competition scenario
(Elsevier, 2015-09)We test people’s ability to learn to estimate a criterion (probability of success in a competition scenario) that requires aggregating information in a nonlinear manner. The learning environments faced by experimental ... -
Peripheral developer participation in open source projects: An empirical analysis
(ACM, 2016-01)The success of the Open Source model of software development depends on the voluntary participation of external developers (the peripheral developers), a group that can have distinct motivations from that of project founders ... -
Platform control during battles for market dominance: The case of Apple versus IBM in the early personal computer industry
(Elsevier, 2016)We conduct a case study of the battle for market dominance between the industry platforms led by Apple and by IBM in the early personal computer industry (1977–1986). Platform leaders such as Apple or IBM need to consider ... -
Exploring spatial vulnerability: inequality and agency formulations in social space
(Informa Group, 2016)The authors derive from critical urban geography and consumer research on vulnerability to investigate the ways in which vulnerability within social space is shaped and negotiated. Multiple power dynamics and ideological ... -
The 39th international conference of the EURO working group on operational research applied to health services: ORAHS 2013 special issue
(Springer Science+Business Media, 2015-09)The healthcare sector is facing major challenges worldwide in terms of higher demands for efficiency, quality and equity. Operational Research (OR) techniques offer valuable tools for improving the design and delivery of ... -
Resource flexibility, early internationalization and performance
(2016)This study examines the effect of resource flexibility on the early internationalization and performance of international new ventures. We test our hypotheses using data from the Kauffman Firm Survey on 2424 newly founded ... -
Predictability of emerging market local currency bond risk premia
(Taylor & Francis, 2015)This article investigates the source of predictability of emerging market (EM) local currency bond risk premia by using a dynamic factor approach based on a large panel of economic and financial time series. We find strong ... -
Providing information for decision making: Contrasting description and simulation
(Elsevier, 2015-09)Providing information for decision making should be like telling a story. You need to know, first, what you want to say; second, whom you are addressing; and third, how to match the message and audience. However, data ... -
Poverty in consumer culture: towards a transformative social representation
(2014-12)In this article, we consider the representations of poverty within consumer culture. We focus on four main themes – social exclusion, vulnerability, pleasure and contentment – that capture some of the associations that ... -
Pricing of national brands versus store brands: market power components, findings and research opportunities
(Edward Elgar Publishing, 2009)Among the most important activities for supermarket retailers is the creation and marketing of store brands, also known as private label brands. Given the increasing quality-equivalence between national brands and store ... -
Build-to-order meets global sourcing: planning challenge for the auto industry
(Springer, 2011)Auto manufacturers today face many challenges: The industry is plagued with excess capacity that drives down prices, international competitors are seizing share at both ends of the market and consumers are well informed ... -
The impact of policy decisions on global liquidity during the recent financial crisis
(Wiley, 2015-03)The collapse of the recent housing price bubble precipitated the 2007–2008 financial crisis and caused international funding liquidity to dry up. We investigate how economic policies undertaken by the Federal Reserve and ... -
Technology standards battles and business networks during the technology life cycle: propositions and a plan for further research
(IEEE, 2011)In this paper we explore the relationship between business networks and technology standards battles for dominance during the technology life cycle. Based on brief reviews of existing theory and research, we relate (1) ... -
Optimized calibration of currency market strategies
(2010)We propose a new financial indicator and risk metric embedded in a currency trading model to assist investors in currency markets. Since our model is highly nonlinear, we utilize global optimization technology to maximize ... -
Developing a measure for 'connectorship' as a component of engaged leadership
(Emerald Group Publishing Limited, 2016)Purpose - The purpose of this paper is to report the findings of a mixed methods study that explored how active community engaged and connected managers were in their local and broader communities (engaged leadership, EL). ... -
Housing market dynamics with delays in the construction sector
(Elsevier, 2014-12)Housing supply is subject to several types of delays. On average, it takes 6 months to get approved for a residential building permit and another 2–4 quarters to complete a construction project. We present a simple two-sector ... -
İlgilenim kavramı ve türkçe i̇lgilenim ölçeklerinin değerlendirilmesi: tüketici i̇lgilenimi, sürekli i̇lgilenim ve satın alma kararı i̇lgilenimi
(Bilgesel Yayıncılık, 2013)Bu çalışma, psikoloji ve tüketici davranışları literatürlerinde ilgilenim kavramının anlamı ve ilgilenim ölçeklerinin Türkçe kullanımına ilişkin kapsamlı bir inceleme sunmaktadır. Türkçe çalışmalarda kullanılabilmesi için ...
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