Business Administration: Recent submissions
Now showing items 101-120 of 244
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Battle of the brand fans: impact of brand attack and defense on social media(article)
(Elsevier, 2018-08)Fans of a brand attack fans of rival brands on social media. Given the nature of such rival brand fan attacks, managers are unsure about how much control they should exercise on brand-negative comments on their owned social ... -
Robust term structure estimation in developed and emerging markets
(Springer Nature, 2018-01)Despite powerful advances in interest rate curve modeling for data-rich countries in the last 30 years, comparatively little attention has been paid to the key practical problem of estimation of the term structure of ... -
Consumers and brands across the globe: research synthesis and new directions
(American Marketing Association, 2018-03)Extensive research has investigated branding practices, processes, and consumers’ reactions to brands in a globalized world. In this review, the authors aim to organize and synthesize the growing literature on branding, ... -
The role of the partner brand’s social media power in brand alliances
(American Marketing Association, 2018-05)Managers frequently seek strategies to profit systematically from social media to increase product sales. By forming a brand alliance, they can acquire an installed social media base from a partner brand in an attempt to ... -
Survived, but cannot prosper! Examining through a liberal feminist lens the impact of gender inequality on the success of women-owned entrepreneurial ventures
(Edward Elgar Publishing Ltd., 2017)In this chapter, we examine the impact of gender inequality on the success of women-owned ventures, specifically in terms of the latter’s rate of survival and revenue growth. Utilizing liberal feminist theory as the ... -
Alışveri̇ş merkezleri̇ni̇n Türki̇ye’deki̇ mevzuat çerçevesi̇nde değerlendi̇ri̇lmesi̇
(Middle East Technical University Faculty of Architecture, 2017)Küresel ölçekte alışveriş merkezlerinin tarihsel gelişim süreci incelendiğinde, ticaret alanlarının alışveriş merkezlerine dönüşüm sürecinde ilk adımların Avrupa’da atıldığı bilinmektedir (Birol, 2005; Geç, 2008 ve Kiriş, ... -
Software diversity for improved network security: optimal distribution of software-based shared vulnerabilities
(Informs, 2017-12)Firms, and other agencies, tend to adopt widely used software to gain economic benefits of scale, which can lead to a software monoculture. This can, in turn, involve the risk of correlated computer systems failure as all ... -
Ship-from-store operations in omni-channel retailing
(Institute of Industrial Engineers, 2017)One of the recent trends in omni-channel retailing is ship-from-store which allows a retailer to fulfill online orders from a brick-and-mortar store. The benefits of this relatively new fulfillment model includes faster ... -
Playing with food: how touch facilitates a child’s intake of unfamiliar foods
(Federation of American Societies for Experimental Biology, 2017)Among the different methods to overcome picky eating and food neophobia (the fear of eating new or unfamiliar foods) in children, few have explored sensory engagement, more specifically haptic stimulation. There is little ... -
Baked beats grilled: a calorie analysis of 18,000 menu items in fast food chain restaurants
(Federation of American Societies for Experimental Biology, 2017)Fast food and chain restaurants often give the menu items descriptive names related to the production processes (e.g., baked, fried, grilled, glazed). Do these descriptions in a food’s name provide a useful indication of ... -
Noninfluentials and information dissemination in the microblogging community
(Springer Nature, 2017)Firms are increasingly focusing on understanding and managing their social media strategies in order to create discussions and optimize the spread of news in their communities. Most prior studies on information dissemination ... -
Flight-to-quality, economic fundamentals, and stock returns
(Elsevier, 2017)We find that the order flow differential (OFD), a flight-to-quality measure constructed as the difference between large- and small-cap stock order flows, strongly and negatively forecasts output growth and interest rates ... -
Do entrepreneurs really create entrepreneurial cultures? When intentions do not match actions
(Boğaziçi Üniversitesi İktisadi ve İdari Bilimler Fakültesi, 2016)From the perspective that organizational cultures are shaped by their founders, it is expected that entrepreneurs create entrepreneurial cultures in line with their innovative approach. This paper challenges this expectation ... -
A strategic analysis of multi-channel expert services
(Informa, 2017)Using stylized models, we investigate when and how expert service providers should offer their services online, and whether they should charge separate prices for face-to-face and online services or provide the online ... -
Composing offer sets to maximize expected payoffs
(Digital Commons, 2016)Firms are increasingly using clickstream and transactional data to tailor product offerings to visitors at their site. Ecommerce websites have the opportunity, at each interaction, to offer multiple items (referred to as ... -
Transforming poverty-related policy with intersectionality
(AMA, 2016)Despite progress toward poverty alleviation, policy making still lags in thinking about how individuals experience poverty as overlapping sources of disadvantage. Using the lens of intersectionality, this article identifies ... -
Social media adoption: A process-based approach
(Taylor & Francis, 2016)This research conceptualizes and measures social media adoption (SMA) of companies with a process-based approach and explains its antecedents of micro- and macro-environment, size, and ownership, as well as its consequence ... -
Demonstrating the value of marketing
(2016-11)Marketing departments are under increased pressure to demonstrate their economic value to the firm. This challenge is exacerbated by the fact that marketing uses attitudinal (e.g., brand awareness), behavioral (e.g., brand ... -
Cash flow news, discount rate news, and momentum
(Elsevier, 2016-11)We examine the effect of aggregate cash flow news and discount rate news on momentum returns. We find that momentum profits are higher following aggregate positive cash flow news, even in down markets or low sentiment ... -
What determines REIT returns in Turkey? An application of time-varying arbitrage pricing model in an emerging REIT market
(Bilgesel Yayıncılık, 2013)This paper investigates the macroeconomic sources of time-varying risk premia in Turkish REIT industry within the arbitrage pricing theory framework. Turkish REIT industry differs substantially from the global REIT market ...
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