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Impact of social media brand blunders on brand trust and brand liking
(Sage, 2023-07)
More companies are engaging with consumers in real-time on digital platforms, which may lead to accidental or unintentional sharing of messages. Accordingly, how to manage online brand crises has become an increasingly ...
Configurations of digital platforms for manufacturing: An analysis of seven cases according to platform functions and types
(Springer, 2023-06-24)
We analyze organizational configurations of digital platforms for manufacturing according to two dimensions: platform functions and platform types. Platform functions refer to the organizational functions of platforms: ...
Internal migration and house prices in Australia
(Taylor and Francis, 2023)
Australia is one of the most mobile countries in the world due to internal migration. This study provides the first evidence of the causal impact of internal migration inflow on house price changes across 237 statistical ...
When does boundary-spanner burnout connect participation and customer relationship performance? The role of the firm's network centrality and network density
(Elsevier, 2023-07)
Managing business-to-business (B2B) relationships can be taxing for many boundary-spanners and lead to burnout. However, despite the widespread prevalence of burnout in the contemporary workplace, B2B marketing research ...
Doing good by sharing messages: An investigation of “You Share, We Donate” campaigns and how they can attain viral success
(Elsevier, 2023-02)
With the rise of social media, companies are engaging in a new type of cause-related marketing classified as "You Share, We Donate" (YSWD) campaigns. YSWD campaigns encourage consumers to share the company's campaign ...
A lure or a turn-off: social media reactions to business model innovation announcements
(Springer, 2023-03)
How do people react to business model innovation (BMI) announcements on social media? Is the analysis of social media reactions to BMI announcements a fruitful method for assessing the potential and pitfalls of BMIs? This ...
Selecting a winning team: Management of surgical team composition in robotic surgery
(Elsevier, 2023-01)
Surgical robots can offer higher precision, flexibility, and control during surgeries compared to conventional approaches. Robotic surgeries lead to a decrease in surgical error rates, lengths of hospital stays, and patient ...
Perceived overqualification and employee proactivity: The cross-level moderation effects of LMX and initiative climate in small firms
(Springer, 2023)
Drawing on social information processing (SIP) theory, this study examined the interactive effects of perceived overqualification (POQ), leader-member exchange (LMX), and initiative climate on supervisor-rated employee ...
Are crowdsourcing announcements signals of customer orientation? A comparison of consumer responses to product- versus communication-related campaigns
(Emerald, 2023-05-05)
Purpose: This study aims to examine consumers’ responses to crowdsourcing campaigns in the request initiation stage using the signaling theory from economics. The purpose of the research is threefold. First, it provides a ...
Strategic agility, exaptation, and business model innovation: the case of an sme
(IEEE, 2023)
This study adopts a process view on business model innovation (BMI) to address multiple issues pertaining to theory and practice. First, BMI is challenging for most firms in part due to resource constraints that impose ...
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