Search
Now showing items 71-80 of 135
Marketing mix and brand sales in global markets: examining the contingent role of country-market characteristics
(Palgrave Macmillan, 2015-06)
Marketing products globally is challenging due to the diverse nature of markets. We use market heterogeneity, unbranded competition, resource and infrastructure availability, and sociopolitical governance as country-market ...
Developing a measure for 'connectorship' as a component of engaged leadership
(Emerald Group Publishing Limited, 2016)
Purpose - The purpose of this paper is to report the findings of a mixed methods study that explored how active community engaged and connected managers were in their local and broader communities (engaged leadership, EL). ...
How can recessions be brought to an end? Effects of macroeconomic policy actions on durations of recession
(Elsevier, 2014-05)
This paper analyzes how effective macroeconomic policy actions are in ending recessions. We also investigate which structural factors help the country to experience shorter recessions. We implement survival regression ...
A strategic analysis of multi-channel expert services
(Informa, 2017)
Using stylized models, we investigate when and how expert service providers should offer their services online, and whether they should charge separate prices for face-to-face and online services or provide the online ...
Build-to-order meets global sourcing: planning challenge for the auto industry
(Springer, 2011)
Auto manufacturers today face many challenges: The industry is plagued with excess capacity that drives down prices, international competitors are seizing share at both ends of the market and consumers are well informed ...
Robust term structure estimation in developed and emerging markets
(Springer Nature, 2018-01)
Despite powerful advances in interest rate curve modeling for data-rich countries in the last 30 years, comparatively little attention has been paid to the key practical problem of estimation of the term structure of ...
Fit among business strategy, strategy formality, and dynamic capability development in new product development
(Wiley, 2016-02)
Taking new product development (NPD) as the unit of analysis, this study, based on strategic fit approach, investigates the effects of NPD strategy formality and dynamic capabilities (sensing, seizing, and reconfiguring) ...
Peripheral developer participation in open source projects: An empirical analysis
(ACM, 2016-01)
The success of the Open Source model of software development depends on the voluntary participation of external developers (the peripheral developers), a group that can have distinct motivations from that of project founders ...
The impact of brand familiarity on online and offline media synergy
(Elsevier, 2016)
Rooted in the integrated marketing communication framework, this paper conceptualizes how brand familiarity affects online and cross-channel synergies. The empirical analysis uses Bayesian vector autoregressive models to ...
What determines REIT returns in Turkey? An application of time-varying arbitrage pricing model in an emerging REIT market
(Bilgesel Yayıncılık, 2013)
This paper investigates the macroeconomic sources of time-varying risk premia in Turkish REIT industry within the arbitrage pricing theory framework. Turkish REIT industry differs substantially from the global REIT market ...
Share this page