Browsing Business Administration by Subject "Field experiment"
Now showing items 1-1 of 1
-
Marketing's profit impact: quantifying online and off-line funnel progression
(Informs, 2011)Inofec, a small- to medium-sized enterprise in the business-to-business sector, desired a more analytic approach to allocate marketing resources across communication activities and channels. We developed a conceptual ...
Share this page