Browsing Business Administration by Subject "Efficiency"
Now showing items 1-2 of 2
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Demonstrating the value of marketing
(2016-11)Marketing departments are under increased pressure to demonstrate their economic value to the firm. This challenge is exacerbated by the fact that marketing uses attitudinal (e.g., brand awareness), behavioral (e.g., brand ... -
Emerging market exposures and the predictability of hedge fund returns
(Wiley, 2014)We examine emerging market and global macro hedge funds and find a significant positive relation between hedge funds' future returns and their exposure to both emerging market equities and emerging market currencies. We ...
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