Browsing Business Administration by Subject "E-commerce"
Now showing items 1-2 of 2
-
The hare and the tortoise: do earlier adopters of online channels purchase more?
(Elsevier, 2015-06)Earlier adopters of a product or service tend to be more valuable than later adopters. Does this empirical generalization equally apply to earlier adopters of a multichannel retailer's new online channel too? This study ... -
Optimizing offer sets based on user profiles
(Social Science Research Network, 2009)Personalization and recommendation systems are being increasingly utilized by ecommerce firms to provide personalized product offerings to visitors at the firms’ web sites. These systems often recommend, at each interaction, ...
Share this page