Browsing Business Administration by Subject "Advertising"
Now showing items 1-4 of 4
-
Çevri̇mi̇çi̇ ve geleneksel: youtube ve televi̇zyon reklamlarına yöneli̇k tüketi̇ci̇ algılarının karşılaştırılması
(Pazarlama ve Pazarlama Araştırmaları Derneği, 2018)Bu araştırma, tüketicilerin YouTube ve televizyon reklamlarına yönelik tutumlarını incelemekte ve karşılaştırmaktadır. On iki tüketiciden veri toplamak için, kalitatif bir araştırma yöntemi olan ve derinlemesine görüşme ... -
How online consumer segments differ in long-term marketing effectiveness
(Elsevier, 2014-11)Online commerce gives companies not only a growing global sales platform, but also powerful consumers enjoying 24/7 availability, choice proliferation and the power to opt in and out permission-based communication. ... -
Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity
(Springer International Publishing, 2016-07)This study investigates the effects of consumer activity in online media (paid, owned, and earned) on sales and their interdependencies with the traditional marketing mix elements of price, advertising and distribution. ... -
Product innovations, advertising, and stock returns
(American Marketing Association, 2009-01)Under increased scrutiny from top management and shareholders, marketing managers feel the need to measure and communicate the impact of their actions on shareholder returns. In particular, how do customer value creation ...
Share this page