Browsing Business Administration by Author "Kalra, A."
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The strategic role of private labels on retail competition
Akçura, Munir Tolga; Bezawada, R.; Kalra, A. (Boğaziçi Üniversitesi İktisadi ve İdari Bilimler Fakültesi, 2012)We investigate the strategic role of private labels in limiting retail competition. Private labels are unique differentiators for retailers. By launching and credibly committing to a strong private label program, a strong ...
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