Browsing Business Administration by Title
Now showing items 13-32 of 244
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Are crowdsourcing announcements signals of customer orientation? A comparison of consumer responses to product- versus communication-related campaigns
(Emerald, 2023-05-05)Purpose: This study aims to examine consumers’ responses to crowdsourcing campaigns in the request initiation stage using the signaling theory from economics. The purpose of the research is threefold. First, it provides a ... -
Assessing consequences of component sharing across brands in the vertical product line in the automotive market
(Wiley, 2012-07)Component sharing may look great in the boardroom, but not in the showroom. Indeed, savings on R&D and production costs could be offset by a plunge in customer brand attractiveness. Combining experimental with econometric ... -
Assessment of patient classification in appointment system design
(Production and Operations Management Society, 2008-05)This paper investigates two approaches to patient classification: using patient classification only for sequencing patient appointments at the time of booking and using patient classification for both sequencing and ... -
Baked beats grilled: a calorie analysis of 18,000 menu items in fast food chain restaurants
(Federation of American Societies for Experimental Biology, 2017)Fast food and chain restaurants often give the menu items descriptive names related to the production processes (e.g., baked, fried, grilled, glazed). Do these descriptions in a food’s name provide a useful indication of ... -
Battle of the brand fans: impact of brand attack and defense on social media(article)
(Elsevier, 2018-08)Fans of a brand attack fans of rival brands on social media. Given the nature of such rival brand fan attacks, managers are unsure about how much control they should exercise on brand-negative comments on their owned social ... -
Being a woman entrepreneur in Turkey: Life role expectations and entrepreneurial self-efficacy
(Sage, 2019-05)Two major competing life roles, work and family, are reported to dominate people's efforts in constructing a life. Here, we aim to explore whether and how attributed life roles and related coping strategies of current and ... -
Big and lean is beautiful: a conceptual framework for data-based learning in marketing management
(Emerald Publishing Limited, 2019-09-19)While Big Data offer marketing managers information that is high in volume, variety, velocity, and veracity (the 4Vs), these features wouldn't necessarily improve their decision-making. Managers would still be vulnerable ... -
Bringing sustainability to the heart of a university through teaching, research and service
(EDP Sciences, 2018)In this short paper, we summarize our targeted efforts at Ozyegin University in Istanbul, Turkey for establishing a sustainable research, teaching and learning environment. The University is striving to have highest level ... -
Build-to-order meets global sourcing: planning challenge for the auto industry
(Springer, 2011)Auto manufacturers today face many challenges: The industry is plagued with excess capacity that drives down prices, international competitors are seizing share at both ends of the market and consumers are well informed ... -
Building with bricks and mortar: the revenue impact of opening physical stores in a multichannel environment
(Elsevier, 2015-06)A crucial decision firms face today is which channels they should make available to customers for transactions. We assess the revenue impact of adding bricks-and-mortar stores to a firm's already existing repertoire of ... -
A buyer-vendor system with untimely delivery costs: Traditional coordination vs. VMI with consignment stock
(Elsevier, 2021-04)This paper investigates the impact of coordinating a two-level supply chain that consists of a single-vendor and a single-buyer in the presence of untimely delivery costs. Specifically, early and late deliveries outside ... -
Campaign participation prediction with deep learning
(Elsevier, 2021-08)Increasingly, on-demand nature of customer interactions put pressure on companies to build real-time campaign management systems. Instead of having managers to decide on the campaign rules, such as, when, how and whom to ... -
Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility
(Emerald, 2022-02-02)Purpose: In a world where corporate social responsibility (CSR) is a meaningful trend valued by firm stakeholders, it is still not clear how the marketing department integrates corporate-level social responsibility strategy ... -
Capacitated assortment planning of a multi-location system under transshipments
(Elsevier, 2022-09)We analyze a joint assortment optimization problem for multiple locations of a firm, where each of those locations has an assortment capacity. When one location does not keep a product in its assortment, it transships the ... -
Capacitated strategic assortment planning under explicit demand substitution
(Elsevier, 2021-11-01)Buyers have easier access to a variety of products with the rise of multi-channel distribution strategies and the increase in new product introductions. On the other hand, firms experience greater pressure in offering the ... -
Captain or deckhand? The impact of self-leadership on employees’ work role performance under remote work
(Frontiers Media, 2022-11-25)Relying on self-determination theory, this study investigates the mediating role of psychological empowerment in the relationship between self-leadership and work role performance (task proficiency, task adaptivity, and ... -
Captive diffusions and their applications to order-preserving dynamics
(Royal Society Publishing, 2020-09-30)We propose a class of stochastic processes that we call captive diffusions, which evolve within measurable pairs of cadlag bounded functions that admit bounded right-derivatives at points where they are continuous. In full ... -
Captive jump processes for bounded random systems with discontinuous dynamics
(Elsevier, 2024-01)Stochastic captive jump processes are explicitly constructed in continuous time, whose non-linear dynamics are strictly confined by bounded domains that can be time-dependent. By introducing non-anticipative path-dependency, ... -
Carrier selection for Less-Than-Truckload (LTL) shipments
(Elsevier, 2021)This chapter reviews the basics of carrier selection for less-than-truckload (LTL) shipments. First, the impacts of LTL carrier selection on various strategic, tactical, and operational supply chain planning decisions are ...
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