Browsing Business Administration by Author "1"
Now showing items 21-40 of 168
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Client-server versus peer-to-peer
Özener, Başak Altan; Sunay, Mehmet Oğuz (Boğaziçi Üniversitesi İktisadi ve İdari Bilimler Fakültesi, 2016)This study identifies optimal transmission mechanisms for a video streaming service in a peer-to-peer network structure under different payment mechanisms: pay as you watch and pay upfront. We calculate a uniform, feasible ... -
Communicating forecasts: the simplicity of simulated experience
Hogarth, R. M.; Soyer, Emre (Elsevier, 2015-08)It is unclear whether decision makers who receive forecasts expressed as probability distributions over outcomes understand the implications of this form of communication. We suggest a solution based on the fact that people ... -
Competitive implications of software open-sourcing
Asundi, J.; Carare, O.; Doğan, Kutsal (Elsevier, 2012-12)This paper is concerned with the economic trade-offs associated with open-sourcing, the business strategy of releasing free open-source versions of commercial software products. The effect of the release of open-source ... -
Composing offer sets to maximize expected payoffs
Atahan, Pelin; Johar, M.; Sarkar, S. (Digital Commons, 2016)Firms are increasingly using clickstream and transactional data to tailor product offerings to visitors at their site. Ecommerce websites have the opportunity, at each interaction, to offer multiple items (referred to as ... -
The conceptual difference really matters: Hofstede vs GLOBE’s uncertainty avoidance and the risk-taking behavior of firms
Alipour, Ali (Emerald Publishing Limited, 2019-12-05)Purpose In spite of the common label, uncertainty avoidance (UA) across Hofstede and GLOBE models has been found to be negatively correlated and capture distinct concepts. Nevertheless, the empirical research focusing on ... -
Conceptualizing a research paradigm for multi-objective modelling in supply chain management
Oral, Muhittin; Kettani, O. (Wiley, 2015)The primary objective of this paper is to offer a particular research paradigm framework that takes into consideration ontological, epistemological, methodological and axiological assumptions for a more meaningful and ... -
Consideration for future consequences as an antecedent of transformational leadership behavior: The moderating effects of perceived dynamic work environment
Zhanga, W.; Wang, H.; Pearce, Craig Lewis (Elsevier, 2014-04-02)Based on construal level theory and trait activation theory, we examined the effect of consideration of future consequences (CFC) on transformational leadership behavior and leadership effectiveness, as well as the potential ... -
Consumer attitude metrics for guiding marketing mix decisions
Hanssens, D. M.; Pauwels, Koen Hendrik; Srinivasan, S.; Vanhuele, M.; Yildirim, G. (Informs, 2014-08)Marketing managers often use consumer attitude metrics such as awareness, consideration, and preference as performance indicators because they represent their brand's health and are readily connected to marketing activity. ... -
Consumer effort in promotional incentives
Doğan, Kutsal (Decision Sciences Institute, 2010-11)Consumers need to exert effort to use the incentives provided in a promotion campaign. This effort is critical in the consumers’ decision process and for the success of the campaign. We develop a model of consumer redemption ... -
Consumer participation in the design and realization stages of production: how self-production shapes consumer evaluations and relationship to products
Atakan, Şükriye Sinem; Bagozzi, R. P.; Yoon, C. (Elsevier, 2014-12)Psychological responses of consumers to specific stages of self-production activities are investigated in four studies. Findings reveal that consumer participation in the realization stage (physical production) enhances ... -
Consumer response to product construction: the role of haptic stimulation
Atakan, Şükriye Sinem (Wiley, 2014-11)This study investigates how consumers are affected by haptic information, that is, the information acquired through the sense of touch, when they take part in the construction or assembly of a product. In order to create ... -
Consumers and brands across the globe: research synthesis and new directions
Gürhan-Canli, Z.; Sarıal-Abi, G.; Şanlı, Ceren Hayran (American Marketing Association, 2018-03)Extensive research has investigated branding practices, processes, and consumers’ reactions to brands in a globalized world. In this review, the authors aim to organize and synthesize the growing literature on branding, ... -
Cooperating with technologically (dis)similar alliance partners: the influence of the technology life cycle and the impact on innovative and market performance
Stolwijk, C. C. M.; den Hartigh, Erik; Vanhaverbeke, W. P. M.; Ortt, J. R.; Beers, C. van (Taylor & Francis, 2015)In this paper, we investigate the cooperative relationships of innovating firms with (dis)similar partners during the technology life cycle. We test the impact of such cooperative relationships on the innovative and market ... -
A critical spatial approach to marketplace exclusion and inclusion
Saatçioğlu, Bige; Ozanne, J. L. (American Marketing Association, 2013-05)The authors apply insights from critical spatial theory to explore how space can be reimagined to be more inclusive. The meaning of spaces includes (1) objective physical space, (2) subjective imagined space, and (3) lived ... -
Cross-efficiency in DEA: a maximum resonated appreciative model
Oral, Muhittin; Amin, G. R.; Oukilb, A. (Elsevier, 2015-03)The occurrence of multiple optimal solutions is an important and interesting issue in data envelopment analysis (DEA), for it allows flexibility to estimate the optimal cross-efficiencies of all decision making units (DMUs). ... -
Curb space management in urban mobility system
Yu, M.; Bayram, A.; Cesaret, Bahriye (Springer Nature, 2019)Curb space management and traffic flow are two important elements of the transportation system that interact with each other and affect the overall system performance. Moreover, the growth of new mobility operators and ... -
Çocuğa yapılan zaman yatırımlarının i̇ş gücü pi̇yasasindaki̇ kadın-erkek ücret farklılığına etki̇leri̇
Soytaş, Mehmet Ali (Hacettepe Üniversitesi, 2017-01-23)Öz kadarını kullandıklarının ve bunun demografik özelliklerle nasıl değiştiğinin anlaşılması için, kadın ve çocuklarının oluşturduğu bir veri seti kullanarak model tahmini yapmaktır. Nesiller arası yapı, çocukların yetişkin ... -
Dashboards as a service why, what, how, and what research is needed?
Pauwels, Koen Hendrik; Ambler, T.; Clark, B. H.; LaPointe, P.; Reibstein, D.; Skiera, B.; Wierenga, B.; Wiesel, T. (Sage, 2009-11)Recent years have seen the introduction of a “marketing dashboard” that brings the firm’s key marketing metrics into a single display. Service firms across industries have created such dashboards either by themselves or ... -
Data-driven manufacturer-retailer collaboration under competition
Akçura, Munir Tolga (Taylor & Francis, 2019-03-16)This research employs game theoretic models to investigate how and when data-driven collaborations between manufacturers and retailers are beneficial. In the models, two symmetric retailers each offer two products from two ... -
Demonstrating the value of marketing
Hanssens, D. M.; Pauwels, Koen Hendrik (2016-11)Marketing departments are under increased pressure to demonstrate their economic value to the firm. This challenge is exacerbated by the fact that marketing uses attitudinal (e.g., brand awareness), behavioral (e.g., brand ...
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