Browsing Business Administration by Issue Date
Now showing items 121-140 of 244
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Transforming poverty-related policy with intersectionality
(AMA, 2016)Despite progress toward poverty alleviation, policy making still lags in thinking about how individuals experience poverty as overlapping sources of disadvantage. Using the lens of intersectionality, this article identifies ... -
Exploring spatial vulnerability: inequality and agency formulations in social space
(Informa Group, 2016)The authors derive from critical urban geography and consumer research on vulnerability to investigate the ways in which vulnerability within social space is shaped and negotiated. Multiple power dynamics and ideological ... -
Platform control during battles for market dominance: The case of Apple versus IBM in the early personal computer industry
(Elsevier, 2016)We conduct a case study of the battle for market dominance between the industry platforms led by Apple and by IBM in the early personal computer industry (1977–1986). Platform leaders such as Apple or IBM need to consider ... -
Social media adoption: A process-based approach
(Taylor & Francis, 2016)This research conceptualizes and measures social media adoption (SMA) of companies with a process-based approach and explains its antecedents of micro- and macro-environment, size, and ownership, as well as its consequence ... -
Peripheral developer participation in open source projects: An empirical analysis
(ACM, 2016-01)The success of the Open Source model of software development depends on the voluntary participation of external developers (the peripheral developers), a group that can have distinct motivations from that of project founders ... -
The formation, evolution and replacement of price-quality relationships
(Springer Science+Business Media, 2016-01)This paper develops a theoretical framework to address how dynamic competitive interactions and customer preferences change the observed relationship between market price and quality, and it offers an empirical framework ... -
Fit among business strategy, strategy formality, and dynamic capability development in new product development
(Wiley, 2016-02)Taking new product development (NPD) as the unit of analysis, this study, based on strategic fit approach, investigates the effects of NPD strategy formality and dynamic capabilities (sensing, seizing, and reconfiguring) ... -
Düzenleyici odaklar ölçeklerinin kavramsal ve ampirik olarak incelenmesi
(Beta Basım A.Ş., 2016-04-15)Literatürdeki çalışmalar düzenleyici odakların tüketici davranışları üzerindeki yaygın etkisini göstermektedir. Düzenleyici odakları ölçmek için birçok farklı ölçek kullanılabilmektedir ve araştırmacıların bu ölçekler ... -
Early childhood human capital investment in children
(Marmara Üniversitesi, 2016-06)Early childhood investment is extremely important in forming the human capital. In order to understand the investment during this period, a human capital production function which takes parental skills, and investments as ... -
Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity
(Springer International Publishing, 2016-07)This study investigates the effects of consumer activity in online media (paid, owned, and earned) on sales and their interdependencies with the traditional marketing mix elements of price, advertising and distribution. ... -
No comment?! The drivers of reactions to online posts in professional groups
(Elsevier, 2016-08)Social media has moved beyond personal friendships to professional interactions in high-knowledge industries. In particular, online discussion forums are sponsored by firms aiming to position themselves as thought-leaders, ... -
Do display ads influence search? Attribution and dynamics in online advertising
(Elsevier, 2016-09)As firms increasingly rely on online media to acquire consumers, marketing managers rely on online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online advertising metrics ... -
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
(Elsevier, 2016-09)Electronic word-of-mouth (eWOM) is often tracked in volume and valence metrics, but the topic of conversation may vary from the brand to its advertising to purchase statements. How do these different topics affect company ... -
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
(Elsevier, 2016-09)The Internet has given rise to many new forms of advertising. Scientific studies have focused on individual reactions to specific advertising forms in isolation and have offered little guidance for aggregate-level budget ... -
Demonstrating the value of marketing
(2016-11)Marketing departments are under increased pressure to demonstrate their economic value to the firm. This challenge is exacerbated by the fact that marketing uses attitudinal (e.g., brand awareness), behavioral (e.g., brand ... -
Cash flow news, discount rate news, and momentum
(Elsevier, 2016-11)We examine the effect of aggregate cash flow news and discount rate news on momentum returns. We find that momentum profits are higher following aggregate positive cash flow news, even in down markets or low sentiment ... -
Sürdürülebi̇li̇rli̇k yatırımlarının fi̇nansal performansa etki̇si̇: Türki̇ye örneği̇
(Bandırma Onyedi Eylül Üniversitesi, 2017)Uluslararası literatürde sürdürülebilirlik ve finansal performans ilişkisini inceleyen çalışmalar birbirleri ile çelişen bulgular ortaya koymuşlardır. Her ne kadar sürdürülebilirlik etkisini pozitif bulan çalışma sayısı ... -
Alışveri̇ş merkezleri̇ni̇n Türki̇ye’deki̇ mevzuat çerçevesi̇nde değerlendi̇ri̇lmesi̇
(Middle East Technical University Faculty of Architecture, 2017)Küresel ölçekte alışveriş merkezlerinin tarihsel gelişim süreci incelendiğinde, ticaret alanlarının alışveriş merkezlerine dönüşüm sürecinde ilk adımların Avrupa’da atıldığı bilinmektedir (Birol, 2005; Geç, 2008 ve Kiriş, ... -
Survived, but cannot prosper! Examining through a liberal feminist lens the impact of gender inequality on the success of women-owned entrepreneurial ventures
(Edward Elgar Publishing Ltd., 2017)In this chapter, we examine the impact of gender inequality on the success of women-owned ventures, specifically in terms of the latter’s rate of survival and revenue growth. Utilizing liberal feminist theory as the ... -
Ship-from-store operations in omni-channel retailing
(Institute of Industrial Engineers, 2017)One of the recent trends in omni-channel retailing is ship-from-store which allows a retailer to fulfill online orders from a brick-and-mortar store. The benefits of this relatively new fulfillment model includes faster ...
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