Search
Now showing items 51-60 of 242
Poverty and intersectionality: a multidimensional look into the lives of the impoverished
(Sage, 2014-06)
Subsistence consumers are disadvantaged and marginalized on many levels, including financial deprivation, poor health, lack of access to resources, and social stigmatization. The disadvantages experienced by subsistence ...
Expert competition and the internet
(IJEC, 2013)
The Internet has become a channel for experts offering their services. We investigate the optimal online channel adoption strategy of a high-quality expert with a brick-and-mortar presence in the face of potential entry ...
Poverty in consumer culture: towards a transformative social representation
(2014-12)
In this article, we consider the representations of poverty within consumer culture. We focus on four main themes – social exclusion, vulnerability, pleasure and contentment – that capture some of the associations that ...
Cross-efficiency in DEA: a maximum resonated appreciative model
(Elsevier, 2015-03)
The occurrence of multiple optimal solutions is an important and interesting issue in data envelopment analysis (DEA), for it allows flexibility to estimate the optimal cross-efficiencies of all decision making units (DMUs). ...
The two settings of kind and wicked learning environments
(Association for Psychological Science, 2015-10)
Inference involves two settings: In the first, information is acquired (learning); in the second, it is applied (predictions or choices). Kind learning environments involve close matches between the informational elements ...
Ideology and brand consumption
(Sage, 2013-03)
Do mundane daily choices, such as what brands people buy in a supermarket, reflect aspects of values and ideologies? This article presents a large-scale field study performed to determine whether traits associated with a ...
What is special about marketing organic products? How organic assortment, price, and promotions drive retailer performance
(American Marketing Association, 2013-01)
Higher sales and margins are key goals for retailers promoting emerging products, such as organics, but little is known about their marketing effectiveness and their cross-effects on conventional product sales. Extant ...
Winning hearts, minds and sales: How marketing communication enters the purchase process in emerging and mature markets
(Elsevier, 2013-03)
Consumers differ in the way their minds and hearts respond to marketing communication. Recent research has quantified effectiveness criteria of mindset metrics, such as brand consideration and liking, in the purchase process ...
Composing offer sets to maximize expected payoffs
(Digital Commons, 2016)
Firms are increasingly using clickstream and transactional data to tailor product offerings to visitors at their site. Ecommerce websites have the opportunity, at each interaction, to offer multiple items (referred to as ...
Resource flexibility, early internationalization and performance
(2016)
This study examines the effect of resource flexibility on the early internationalization and performance of international new ventures. We test our hypotheses using data from the Kauffman Firm Survey on 2424 newly founded ...
Share this page