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Now showing items 21-30 of 33
Turn-of-the-month effect: New evidence from an emerging stock market
(Elsevier, 2016-08)
This paper analyzes the turn-of-the-month (ToM) effect in Turkish equity returns. We show that the ToM effect is strongly significant in BIST100 index over 1988–2014, and distinct from other calendar anomalies. In particular, ...
The Turkish appetite for gold: An Islamic explanation
(Elsevier, 2016-06)
A significant constituent of household wealth in Turkey is gold. Families accumulate gold especially on a variety of cultural occasions such as female-only gold days, circumcision feasts, and engagement and wedding ceremonies. ...
Cash flow news, discount rate news, and momentum
(Elsevier, 2016-11)
We examine the effect of aggregate cash flow news and discount rate news on momentum returns. We find that momentum profits are higher following aggregate positive cash flow news, even in down markets or low sentiment ...
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
(Elsevier, 2016-09)
Electronic word-of-mouth (eWOM) is often tracked in volume and valence metrics, but the topic of conversation may vary from the brand to its advertising to purchase statements. How do these different topics affect company ...
Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity
(Springer International Publishing, 2016-07)
This study investigates the effects of consumer activity in online media (paid, owned, and earned) on sales and their interdependencies with the traditional marketing mix elements of price, advertising and distribution. ...
The formation, evolution and replacement of price-quality relationships
(Springer Science+Business Media, 2016-01)
This paper develops a theoretical framework to address how dynamic competitive interactions and customer preferences change the observed relationship between market price and quality, and it offers an empirical framework ...
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
(Elsevier, 2016-09)
The Internet has given rise to many new forms of advertising. Scientific studies have focused on individual reactions to specific advertising forms in isolation and have offered little guidance for aggregate-level budget ...
Exploring spatial vulnerability: inequality and agency formulations in social space
(Informa Group, 2016)
The authors derive from critical urban geography and consumer research on vulnerability to investigate the ways in which vulnerability within social space is shaped and negotiated. Multiple power dynamics and ideological ...
Linking macro-level goals to micro-level routines: EHR-enabled transformation of primary care services
(Springer, 2016-12-01)
Information and communication technologies are known to be instrumental in the enhancement of healthcare management capabilities in developing countries. Turkey a developing country has undergone a major healthcare ...
Setting the right incentives for global planning and operations
(Elsevier, 2016-09-01)
We study incentive issues seen in a firm performing global planning and manufacturing, and local demand management. The stochastic demands in local markets are best observed by the regional business units, and the firm ...
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