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Optimal ambulance location with random delays and travel times
(Springer Science+Business Media, 2008-09)
We describe an ambulance location optimization model that minimizes the number of ambulances needed tonprovide a specified service level. The model measures service level as the fraction of calls reached within a given ...
Computational comparison of five maximal covering models for locating ambulances
(Wiley, 2009-01)
This article categorizes existing maximum coverage optimization models for locatingambulances based on whether the models incorporate uncertainty about (1) ambulanceavailability and (2) response times. Data from Edmonton, ...
Product innovations, advertising, and stock returns
(American Marketing Association, 2009-01)
Under increased scrutiny from top management and shareholders, marketing managers feel the need to measure and communicate the impact of their actions on shareholder returns. In particular, how do customer value creation ...
A review of timetabling and resource allocation models for light-rail transportation systems
(2009)
This paper surveys the relevant operations research literature on timetabling and resource allocationproblems with a special attention paid to the transportation systems. The purpose of this review is to define the critical ...
Assessment of patient classification in appointment system design
(Production and Operations Management Society, 2008-05)
This paper investigates two approaches to patient classification: using patient classification only for sequencing patient appointments at the time of booking and using patient classification for both sequencing and ...
Ambulance location for maximum survival
(Wiley, 2008-02)
This article proposes new location models for emergency medical service stations. The models are generated by incorporating a survival function into existing covering models. A survival function is a monotonically decreasing ...
Grey market e-shopping and trust building practices in China
(Edward Elgar Publishing Ltd., 2008)
In the last decade, the wide use of the Internet, particularly through the proliferation of broadband, has dramatically changed the behaviour and lifestyle of many people. China, as a fast-growing emerging economy with a ...
Exploring correlates of product launch in collaborative ventures: an empirical investigation of pharmaceutical alliances
(Wiley, 2009-07)
This paper examines collaborative ventures leading toward the launch of new products in the pharmaceutical industry. These collaborative ventures are one of the most underresearched areas in the new product literature, yet ...
Dashboards as a service why, what, how, and what research is needed?
(Sage, 2009-11)
Recent years have seen the introduction of a “marketing dashboard” that brings the firm’s key marketing metrics into a single display. Service firms across industries have created such dashboards either by themselves or ...
Optimizing offer sets based on user profiles
(Social Science Research Network, 2009)
Personalization and recommendation systems are being increasingly utilized by ecommerce firms to provide personalized product offerings to visitors at the firms’ web sites. These systems often recommend, at each interaction, ...
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