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Now showing items 171-180 of 283
Fanning the flames? How media coverage of a price war affects retailers, consumers, and investors
(American Marketing Association, 2015-10)
This article explores how media coverage of a price war affects customer, retailer, and investor reactions over time. Using data covering a Dutch supermarket price war (2003–2005), the authors find that price reductions, ...
The formation, evolution and replacement of price-quality relationships
(Springer Science+Business Media, 2016-01)
This paper develops a theoretical framework to address how dynamic competitive interactions and customer preferences change the observed relationship between market price and quality, and it offers an empirical framework ...
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
(Elsevier, 2016-09)
The Internet has given rise to many new forms of advertising. Scientific studies have focused on individual reactions to specific advertising forms in isolation and have offered little guidance for aggregate-level budget ...
Dashboards as a service why, what, how, and what research is needed?
(Sage, 2009-11)
Recent years have seen the introduction of a “marketing dashboard” that brings the firm’s key marketing metrics into a single display. Service firms across industries have created such dashboards either by themselves or ...
A critical spatial approach to marketplace exclusion and inclusion
(American Marketing Association, 2013-05)
The authors apply insights from critical spatial theory to explore how space can be reimagined to be more inclusive. The meaning of spaces includes (1) objective physical space, (2) subjective imagined space, and (3) lived ...
Exploring spatial vulnerability: inequality and agency formulations in social space
(Informa Group, 2016)
The authors derive from critical urban geography and consumer research on vulnerability to investigate the ways in which vulnerability within social space is shaped and negotiated. Multiple power dynamics and ideological ...
A game theoretical approach for improving the operational efficiencies of less-than-truckload carriers through load exchanges
(Springer, 2021-09)
Less-than-truckload (LTL) transportation offers fast, flexible and relatively low-cost transportation services to shippers. In order to cope with the effects of economic recessions, the LTL industry implemented ideas such ...
Campaign participation prediction with deep learning
(Elsevier, 2021-08)
Increasingly, on-demand nature of customer interactions put pressure on companies to build real-time campaign management systems. Instead of having managers to decide on the campaign rules, such as, when, how and whom to ...
What matters for the future? Comparing Globe's future orientation with Hofstede's long-term orientation
(Emerald, 2021-09-06)
Purpose This paper aims to compare the future orientation (FO) society practices dimension of the Globe model with Hofstede's long-term orientation (LTO) by testing their causal effects on three firm-level variables: cash ...
Unlocking the relationship between corporate entrepreneurship and firm performance
(De Gruyter Open Ltd, 2021-01)
This paper explores the relationship between corporate entrepreneurship and performance by developing a comprehensive theoretical model based on Schumpeterian understanding of entrepreneurship supported with the Theory of ...
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