Search
Now showing items 31-33 of 33
Platform control during battles for market dominance: The case of Apple versus IBM in the early personal computer industry
(Elsevier, 2016)
We conduct a case study of the battle for market dominance between the industry platforms led by Apple and by IBM in the early personal computer industry (1977–1986). Platform leaders such as Apple or IBM need to consider ...
Accounting for age in marital search decisions
(Elsevier, 2016-06)
Spouse quality, measured by educational attainment, varies significantly with the age at which an individual marries, peaking in the mid-twenties then declining through the early-forties. Interestingly, this decline is ...
Social media adoption: A process-based approach
(Taylor & Francis, 2016)
This research conceptualizes and measures social media adoption (SMA) of companies with a process-based approach and explains its antecedents of micro- and macro-environment, size, and ownership, as well as its consequence ...
Share this page