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Poverty in consumer culture: towards a transformative social representation
(2014-12)
In this article, we consider the representations of poverty within consumer culture. We focus on four main themes – social exclusion, vulnerability, pleasure and contentment – that capture some of the associations that ...
Cross-efficiency in DEA: a maximum resonated appreciative model
(Elsevier, 2015-03)
The occurrence of multiple optimal solutions is an important and interesting issue in data envelopment analysis (DEA), for it allows flexibility to estimate the optimal cross-efficiencies of all decision making units (DMUs). ...
The two settings of kind and wicked learning environments
(Association for Psychological Science, 2015-10)
Inference involves two settings: In the first, information is acquired (learning); in the second, it is applied (predictions or choices). Kind learning environments involve close matches between the informational elements ...
Ideology and brand consumption
(Sage, 2013-03)
Do mundane daily choices, such as what brands people buy in a supermarket, reflect aspects of values and ideologies? This article presents a large-scale field study performed to determine whether traits associated with a ...
Composing offer sets to maximize expected payoffs
(Digital Commons, 2016)
Firms are increasingly using clickstream and transactional data to tailor product offerings to visitors at their site. Ecommerce websites have the opportunity, at each interaction, to offer multiple items (referred to as ...
Resource flexibility, early internationalization and performance
(2016)
This study examines the effect of resource flexibility on the early internationalization and performance of international new ventures. We test our hypotheses using data from the Kauffman Firm Survey on 2424 newly founded ...
Make it your own: how process valence and self-construal affect evaluation of self-made products
(Wiley, 2014-06)
Self-production, participation of consumers in the production process of products for their own consumption, leads to consumers' enhanced evaluations of the self-made products. Three experimental studies investigate how ...
Designing new electoral districts for the city of Edmonton
(Informs, 2011-12-11)
Every few years, the city of Edmonton, Canada must review and evaluate changes to its electoral district boundaries. The review process that was completed in 2009 resulted in modifying the district plan from a six-ward ...
Marketing's profit impact: quantifying online and off-line funnel progression
(Informs, 2011)
Inofec, a small- to medium-sized enterprise in the business-to-business sector, desired a more analytic approach to allocate marketing resources across communication activities and channels. We developed a conceptual ...
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