Browsing Business Administration by Issue Date
Now showing items 21-40 of 244
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A Lagrangian relaxation approach to large-scale flow interception problems
(Elsevier, 2009-10-16)The paper presents a tight Lagrangian bound and an efficient dual heuristic for the flow interception problem. The proposed Lagrangian relaxation decomposes the problem into two subproblems that are easy to solve. Information ... -
Dashboards as a service why, what, how, and what research is needed?
(Sage, 2009-11)Recent years have seen the introduction of a “marketing dashboard” that brings the firm’s key marketing metrics into a single display. Service firms across industries have created such dashboards either by themselves or ... -
Rekabet avantajı kuramının tanımlanması ve ölçümlenmesi
(Marmara Üniversitesi, 2010)Üstün performans elde etmek için, rakiplere karşı sürdürülebilir avantajlara sahip olmak prensibi günümüz strateji düşüncesinin temelini oluşturmaktadır. Ancak, bu avantajların neler olması gerektiği konusunda sınırlı ve ... -
Optimized calibration of currency market strategies
(2010)We propose a new financial indicator and risk metric embedded in a currency trading model to assist investors in currency markets. Since our model is highly nonlinear, we utilize global optimization technology to maximize ... -
Who should practice price discrimination using rebates in an asymmetric duopoly?
(Springer Science+Business Media, 2010-03)Price discrimination is generally thought to improve firm profits by allowing firms to extract more consumer surplus. In competition, however, price discrimination may also be costly to the firm because restrictive incentive ... -
Scheduling ambulance crews for maximum coverage
(Palgrave MacMillan, 2010-04)This paper addresses the problem of scheduling ambulance crews in order to maximize the coverage throughout a planning horizon. The problem includes the subproblem of locating ambulances to maximize expected coverage with ... -
Mind-set metrics in market response models: an integrative approach
(American Marketing Association, 2010-08)Demonstrations of marketing effectiveness currently proceed along two parallel tracks: Quantitative researchers model the direct sales effects of the marketing mix, and advertising and branding experts trace customer ... -
Investigation of stochastic pairs trading strategies under different volatility regimes
(Blackwell, 2010-09)We investigate several market-neutral trading strategies and find empirical evidence that market-neutral equity trading outperforms in 2008, the first full year of the global financial meltdown. In our experiments we use ... -
Consumer effort in promotional incentives
(Decision Sciences Institute, 2010-11)Consumers need to exert effort to use the incentives provided in a promotion campaign. This effort is critical in the consumers’ decision process and for the success of the campaign. We develop a model of consumer redemption ... -
Testing for convergence in bank efficiency: a cross-country analysis
(Taylor & Francis, 2011)This paper empirically investigates a possible convergence among the operational efficiency of financial institutions across countries. We explore (i) the relative performance of banking industries in two samples (European ... -
Marketing's profit impact: quantifying online and off-line funnel progression
(Informs, 2011)Inofec, a small- to medium-sized enterprise in the business-to-business sector, desired a more analytic approach to allocate marketing resources across communication activities and channels. We developed a conceptual ... -
Drift control with changeover costs
(Informs, 2011)We model the problem of managing capacity in a build-to-order environment as a Brownian drift control problem and seek a policy that minimizes the long-term average cost. We assume the controller can, at some cost, shift ... -
Build-to-order meets global sourcing: planning challenge for the auto industry
(Springer, 2011)Auto manufacturers today face many challenges: The industry is plagued with excess capacity that drives down prices, international competitors are seizing share at both ends of the market and consumers are well informed ... -
Subsidiary marketing strategy implementation (SMSI): The missing link of international marketing strategy research
(Edward Elgar Publishing Ltd., 2011) -
Technology standards battles and business networks during the technology life cycle: propositions and a plan for further research
(IEEE, 2011)In this paper we explore the relationship between business networks and technology standards battles for dominance during the technology life cycle. Based on brief reviews of existing theory and research, we relate (1) ... -
Group identity in markets
(Elsevier, 2011-01)We present a laboratory experiment that measures the effects of group identity—one's perceived membership in social groups—on market transactions in an oligopoly market with a few sellers and buyers. We artificially induce ... -
Accelerated learning of user profiles
(Informs, 2011-02)Websites typically provide several links on each page visited by a user. Whereas some of these links help users easily navigate the site, others are typically used to provide targeted recommendations based on the available ... -
Telecommunications network design with multiple technologies
(Springer Science+Business Media, 2011-02)In this paper we consider a telecommunications network design problem allowing for multiple technologies. The problem arises in wide-area network and metro-area network design for which a combination of Technologies may ... -
Does online information drive offline revenues? Only for specific products and consumer segments!
(Elsevier, 2011-03)While many offline retailers have developed informational websites that offer information on products and prices, the key question for such informational websites is whether they can increase revenues via web-to-store ...
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