Build-to-order meets global sourcing: planning challenge for the auto industry
Type :
Book chapter
Publication Status :
published
Access :
restrictedAccess
Abstract
Auto manufacturers today face many challenges: The industry is plagued with excess capacity that drives down prices, international competitors are seizing share at both ends of the market and consumers are well informed about options and prices. All these factors combine to heighten competitive pressures, squeeze margins, and leave manufacturers struggling to increase revenues and market share.
Source :
A State-of-the-Art Handbook, Volume 2
Date :
2011
Volume :
152
Publisher :
Springer
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