Not so "traditional" anymore? generational shifts on schwartz values in Turkey

Abstract

We compare generational change in culturally related personal values as represented by the Schwartz values taxonomy, across two decades of individuals representing independent samples of the urban, Turkish workforce, employed in a variety of occupations and in numerous urban centers, in both 1998 and 2009 (N = 779). Results indicate that whereas self-transcendence (harmony) and conservation (collectivism) values have decreased over time, self-enhancement (mastery) has increased. Implications for research and practice are discussed.