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SCHOLARLY PUBLICATION
Faculty of Business
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Faculty of Business
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Browsing by Subject "Advertising standardization"
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Subsidiary marketing strategy implementation (SMSI): The missing link of international marketing strategy research
(
Edward Elgar Publishing Ltd.
,
2011
)
Gençtürk, Esra
;
Kandemir, D.
;
Business Administration
;
GENÇTÜRK, Feride Esra
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