Browsing by Author "Singh, V."

Filter results by typing the first few letters
Now showing 1 - 2 of 2
  • Placeholder
    Book ChapterPublicationMetadata only
    Hierarchical modeling of choice concentration of US households
    (Wiley, 2014) Jeliazkov, I.; Yang, X.-S.; Hansen, K. T.; Khan, Romana; Singh, V.; Business Administration; Jeliazkov, I.; Yang, X. S.; KHAN, Romana
    This chapter contains sections titled: Introduction Data Description Measures of Choice Concentration Methodology Results Interpreting θ Decomposing the Effects of Time, Number of Decisions and Concentration Preference Conclusion.
  • Placeholder
    ArticlePublicationMetadata only
    Ideology and brand consumption
    (Sage, 2013-03) Khan, Romana; Misra, K.; Singh, V.; Business Administration; KHAN, Romana
    Do mundane daily choices, such as what brands people buy in a supermarket, reflect aspects of values and ideologies? This article presents a large-scale field study performed to determine whether traits associated with a conservative ideology, as measured by voting behavior and religiosity, are manifested in consumers’ routine, seemingly inconsequential product choices. Our analysis of market shares for a variety of frequently purchased products shows that both of these measures of conservatism are associated with a systematic preference for established national brands (as opposed to their generic substitutes) and with a lower propensity to buy newly launched products. These tendencies correspond with other psychological traits associated with a conservative ideology, such as preference for tradition and the status quo, avoidance of ambiguity and uncertainty, and skepticism about new experiences.