Browsing by Author "Palmer, M."

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    Online social capital : understanding e-impulse buying in practice
    (Elsevier, 2009-07) Kervenoael, R. de; Aykaç, Didem Selcen Öztürkcan; Palmer, M.; Business Administration; ÖZTÜRKCAN AYKAÇ, Didem Selcen
    Socially constructed marketing imageries (e.g. e-atmospherics) help consumers while making choices and decisions. Still, human and retailing technology interactions are rarely evaluated from a social practice perspective. This article explores the potential impact of socially constructed e-atmospherics on impulse buying. A framework with three interrelated factors, namely social acoustic, co-construction and mundane language enactment is analysed. The way these allow for e-social norms to organically emerge is elaborated through a set of propositions. Retailing implications are subsequently discussed.