Browsing by Author "Besler, S."

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    Evolution of airline business models: The case of pegasus airlines
    (Springer Nature, 2020) Adiloğlu-Yalçınkaya, Leyla; Besler, S.; Aviation Management; YALÇINKAYA, Leyla Adiloğlu
    Pegasus Airlines has been an unique airline, as it changed its business model from a charter airline business model to a low-cost airline business model and is currently positioned itself with low-cost network carrier business model. The aim of this study is to examine the change of business model of Pegasus Airlines, which has been operating in airline industry in Turkey since 1990. For this purpose, a single case study approach was designed to allow in-depth analysis of the airline business model. Semi-structured interviews were conducted in 2019, supported by data gathered from multiple sources. The results confirm that the change of regulations and perspectives, geographical advantages of the airports and the state support could serve as catalysts to the ability to change the airline business model. This study makes a contribution to airline business model literature by revealing the factors influencing the evolution of a business model of Pegasus Airlines.
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    Institutional factors influencing business models: The case of Turkish Airlines
    (Elsevier, 2021-03) Adiloğlu-Yalçınkaya, Leyla; Besler, S.; Aviation Management; YALÇINKAYA, Leyla Adiloğlu
    The aim of this study is to explain the evolution of the business model of Turkish Airlines, which has been operating in the air passenger transportation organizational field in Turkey since 1933. In line with this aim, a pool of senior executives were interviewed through semi-structured interviews drawing on the new institutional theory assumptions. The data obtained from the participants were supplemented with a set of secondary data from many other sources. The MAXQDA program was used to analyze the data obtained. The findings revealed that the business model of Turkish Airlines has evolved over time, and this evolution can be explained by the new institutional theory assumptions.