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Now showing items 11-13 of 13
Customer experience in five-star hotel businesses: is it an “experience” for customers?
(Turkey, 2023-08-15)
Purpose: Concerning the development of “experience” as an economic phenomenon, this study aims to analyse customers' evaluations of their experiences in five-star hotel businesses and to identify if the hospitality experience ...
To stay or not to stay: How to convince the very first guest of a resort property
(CABI International, 2023-02-28)
Hotel openings in resort destinations have several challenges to overcome and manage, such as: (i) the completion of the hotel project; (ii) preparation of hotel operations for the customer experience; (iii) pre-opening ...
Managing brand experience and reputation in the hotel business
(Taylor & Francis, 2020-05-18)
As “the business of brands”, with more than 300 brands worldwide, the hotel industry has been focused on brand experience since the development and expansion of international brands over the last few decades. New brands ...
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