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No comment?! The drivers of reactions to online posts in professional groups
(Elsevier, 2016-08)
Social media has moved beyond personal friendships to professional interactions in high-knowledge industries. In particular, online discussion forums are sponsored by firms aiming to position themselves as thought-leaders, ...
Social media metrics - A framework and guidelines for managing social media
(Elsevier, 2013-11)
Social media are becoming ubiquitous and need to be managed like all other forms of media that organizations employ to meet their goals. However, social media are fundamentally different from any traditional or other online ...
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