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The hare and the tortoise: do earlier adopters of online channels purchase more?
(Elsevier, 2015-06)
Earlier adopters of a product or service tend to be more valuable than later adopters. Does this empirical generalization equally apply to earlier adopters of a multichannel retailer's new online channel too? This study ...
Fanning the flames? How media coverage of a price war affects retailers, consumers, and investors
(American Marketing Association, 2015-10)
This article explores how media coverage of a price war affects customer, retailer, and investor reactions over time. Using data covering a Dutch supermarket price war (2003–2005), the authors find that price reductions, ...
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