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What does it take to get promoted in marketing academia? Understanding exceptional publication productivity in the leading marketing journals
(American Marketing Association, 2009-01)
Institutional competition to retain and recruit marketing scholars capable of publishing in the leading marketing journals has intensified. While increased emphasis has been placed on publication productivity in the leading ...
Pricing of national brands versus store brands: market power components, findings and research opportunities
(Edward Elgar Publishing, 2009)
Among the most important activities for supermarket retailers is the creation and marketing of store brands, also known as private label brands. Given the increasing quality-equivalence between national brands and store ...
Approximating vehicle dispatch probabilities for emergency service systems with location-specific service times and multiple units per location
(Informs, 2009-02)
To calculate many of the important performance measures for an emergency response system, one requires knowledge of the probability that a particular server will respond to an incoming call at a particular location. ...
A Lagrangian relaxation approach to large-scale flow interception problems
(Elsevier, 2009-10-16)
The paper presents a tight Lagrangian bound and an efficient dual heuristic for the flow interception problem. The proposed Lagrangian relaxation decomposes the problem into two subproblems that are easy to solve. Information ...
Online social capital : understanding e-impulse buying in practice
(Elsevier, 2009-07)
Socially constructed marketing imageries (e.g. e-atmospherics) help consumers while making choices and decisions. Still, human and retailing technology interactions are rarely evaluated from a social practice perspective. ...
An actor-network theory (ANT) approach: analysis of Turkish e-government gateway initiative
(2009)
There are various models proposed in the literature to analyze trajectories of e-Government projects in terms of success and failure. Yet, only the Actor-Network Theory (ANT) perspective (Heeks and Stanforth, 2007) considers ...
Assessment of patient classification in appointment system design
(Production and Operations Management Society, 2008-05)
This paper investigates two approaches to patient classification: using patient classification only for sequencing patient appointments at the time of booking and using patient classification for both sequencing and ...
Grey market e-shopping and trust building practices in China
(Edward Elgar Publishing Ltd., 2008)
In the last decade, the wide use of the Internet, particularly through the proliferation of broadband, has dramatically changed the behaviour and lifestyle of many people. China, as a fast-growing emerging economy with a ...
Exploring correlates of product launch in collaborative ventures: an empirical investigation of pharmaceutical alliances
(Wiley, 2009-07)
This paper examines collaborative ventures leading toward the launch of new products in the pharmaceutical industry. These collaborative ventures are one of the most underresearched areas in the new product literature, yet ...
Dashboards as a service why, what, how, and what research is needed?
(Sage, 2009-11)
Recent years have seen the introduction of a “marketing dashboard” that brings the firm’s key marketing metrics into a single display. Service firms across industries have created such dashboards either by themselves or ...
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