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Effects of multitier private labels on marketing national brands
(Emerald Publishing Limited, 2019)
Purpose-This paper aims to understand empirically how shares of standard and premium private label (PL) products affect a retailer's marketing mix decisions toward national brands (NBs).
Design/methodology/approach-Using ...
A strategic analysis of multi-channel expert services
(Informa, 2017)
Using stylized models, we investigate when and how expert service providers should offer their services online, and whether they should charge separate prices for face-to-face and online services or provide the online ...
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