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Effects of multitier private labels on marketing national brands
(Emerald Publishing Limited, 2019)
Purpose-This paper aims to understand empirically how shares of standard and premium private label (PL) products affect a retailer's marketing mix decisions toward national brands (NBs).
Design/methodology/approach-Using ...
Data-driven manufacturer-retailer collaboration under competition
(Taylor & Francis, 2019-03-16)
This research employs game theoretic models to investigate how and when data-driven collaborations between manufacturers and retailers are beneficial. In the models, two symmetric retailers each offer two products from two ...
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