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Poverty in consumer culture: towards a transformative social representation
(2014-12)
In this article, we consider the representations of poverty within consumer culture. We focus on four main themes – social exclusion, vulnerability, pleasure and contentment – that capture some of the associations that ...
Towards a macromarketing and consumer culture theory intersection: participatory and deliberative methodologies
(Sage, 2019-03)
This article provides a discussion on the use of an alternative paradigm towards a cross-fertilization of CCT and macromarketing. Researchers at the intersection of CCT and macromarketing can benefit from both research ...
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