Search
Now showing items 1-4 of 4
Computational comparison of five maximal covering models for locating ambulances
(Wiley, 2009-01)
This article categorizes existing maximum coverage optimization models for locatingambulances based on whether the models incorporate uncertainty about (1) ambulanceavailability and (2) response times. Data from Edmonton, ...
Providing information for decision making: Contrasting description and simulation
(Elsevier, 2015-09)
Providing information for decision making should be like telling a story. You need to know, first, what you want to say; second, whom you are addressing; and third, how to match the message and audience. However, data ...
Interlocks and firm performance: The role of uncertainty in the directorate interlock-performance relationship
(Wiley, 2015-02)
We examine how uncertainty influences the performance effects of directorate interlocks. Our study offers a new perspective of directorate interlocks as mechanisms that enable firms to improve performance when confronted ...
Doing good by sharing messages: An investigation of “You Share, We Donate” campaigns and how they can attain viral success
(Elsevier, 2023-02)
With the rise of social media, companies are engaging in a new type of cause-related marketing classified as "You Share, We Donate" (YSWD) campaigns. YSWD campaigns encourage consumers to share the company's campaign ...
Share this page