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An intersectionality framework for transformative services research
(Informa Group Company, 2015)
The authors introduce the theory of intersectionality which refers to the interactivity of social identities such as race, class, and gender in shaping individuals’ experiences. Intersectionality is explored using cases ...
Poverty and intersectionality: a multidimensional look into the lives of the impoverished
(Sage, 2014-06)
Subsistence consumers are disadvantaged and marginalized on many levels, including financial deprivation, poor health, lack of access to resources, and social stigmatization. The disadvantages experienced by subsistence ...
Transforming poverty-related policy with intersectionality
(AMA, 2016)
Despite progress toward poverty alleviation, policy making still lags in thinking about how individuals experience poverty as overlapping sources of disadvantage. Using the lens of intersectionality, this article identifies ...
Towards a macromarketing and consumer culture theory intersection: participatory and deliberative methodologies
(Sage, 2019-03)
This article provides a discussion on the use of an alternative paradigm towards a cross-fertilization of CCT and macromarketing. Researchers at the intersection of CCT and macromarketing can benefit from both research ...
Exploring spatial vulnerability: inequality and agency formulations in social space
(Informa Group, 2016)
The authors derive from critical urban geography and consumer research on vulnerability to investigate the ways in which vulnerability within social space is shaped and negotiated. Multiple power dynamics and ideological ...
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