Search
Now showing items 61-70 of 283
Online social capital : understanding e-impulse buying in practice
(Elsevier, 2009-07)
Socially constructed marketing imageries (e.g. e-atmospherics) help consumers while making choices and decisions. Still, human and retailing technology interactions are rarely evaluated from a social practice perspective. ...
Managing the versions of a software product under variable and endogenous demand
(Informs, 03.01.2011)
Software product versioning (i.e., upgrading the product after its initial release) is a widely adopted practice followed by leading software providers such as Microsoft, Oracle, and IBM. Unlike conventional durable goods, ...
Independent vs. coordinated fundraising: Understanding the role of information
(Elsevier, 2020-08)
We use "real donation" laboratory experiments to compare independent fundraising, where donation requests from different charities arrive sequentially to potential donors, with coordinated fundraising, where donation ...
İlgilenim kavramı ve türkçe i̇lgilenim ölçeklerinin değerlendirilmesi: tüketici i̇lgilenimi, sürekli i̇lgilenim ve satın alma kararı i̇lgilenimi
(Bilgesel Yayıncılık, 2013)
Bu çalışma, psikoloji ve tüketici davranışları literatürlerinde ilgilenim kavramının anlamı ve ilgilenim ölçeklerinin Türkçe kullanımına ilişkin kapsamlı bir inceleme sunmaktadır. Türkçe çalışmalarda kullanılabilmesi için ...
Consumer response to product construction: the role of haptic stimulation
(Wiley, 2014-11)
This study investigates how consumers are affected by haptic information, that is, the information acquired through the sense of touch, when they take part in the construction or assembly of a product. In order to create ...
Marketing an IPO issuer in early stages of the IPO process
(Springer Science+Business Media, 2015-01)
Successful marketing of an IPO issuer depends on the issuer’s attractiveness to early stage stakeholders such as underwriters and institutional investors. However, there is limited research on how these stakeholders evaluate ...
Financial development convergence
(Elsevier, 2015-07)
We show that credit levels relative to GDP and other measures for financial development tend to converge across countries over time. The results are obtained using a broad sample of countries over many years and controlling ...
Fooled by experience
(Harvard Business Publishing, 2015-05)
We interpret the past—what we’ve experienced and what we’ve been told—to chart a course for the future. It seems like a reasonable approach, but it could be a mistake. The problem is that we view the past through filters ...
Online intermediary as a channel for selling quality-differentiated services
(Wiley, 2015-02)
When deciding whether to utilize an online intermediary in addition to their own distribution channels, quality differentiated service providers face the trade-off between the benefit of extended reach and the threat of ...
Moral habitus and status negotiation in a marginalized working-class neighborhood
(Oxford University Press, 2013-12)
Examinations of the moral and ethical dimensions in identity construction are scant in consumer research. This ethnography of a trailer-park neighborhood investigates how different moral dispositions shape low-income, ...
Share this page