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Now showing items 51-60 of 283
Make it your own: how process valence and self-construal affect evaluation of self-made products
(Wiley, 2014-06)
Self-production, participation of consumers in the production process of products for their own consumption, leads to consumers' enhanced evaluations of the self-made products. Three experimental studies investigate how ...
Approximating vehicle dispatch probabilities for emergency service systems with location-specific service times and multiple units per location
(Informs, 2009-02)
To calculate many of the important performance measures for an emergency response system, one requires knowledge of the probability that a particular server will respond to an incoming call at a particular location. ...
Designing new electoral districts for the city of Edmonton
(Informs, 2011-12-11)
Every few years, the city of Edmonton, Canada must review and evaluate changes to its electoral district boundaries. The review process that was completed in 2009 resulted in modifying the district plan from a six-ward ...
A Lagrangian relaxation approach to large-scale flow interception problems
(Elsevier, 2009-10-16)
The paper presents a tight Lagrangian bound and an efficient dual heuristic for the flow interception problem. The proposed Lagrangian relaxation decomposes the problem into two subproblems that are easy to solve. Information ...
Marketing's profit impact: quantifying online and off-line funnel progression
(Informs, 2011)
Inofec, a small- to medium-sized enterprise in the business-to-business sector, desired a more analytic approach to allocate marketing resources across communication activities and channels. We developed a conceptual ...
Do hedge funds’ exposures to risk factors predict their future returns?
(Elsevier, 2011-07)
This paper investigates hedge funds’ exposures to various financial and macroeconomic risk factors through alternative measures of factor betas and examines their performance in predicting the crosssectional variation in ...
Demonstrating the value of marketing
(2016-11)
Marketing departments are under increased pressure to demonstrate their economic value to the firm. This challenge is exacerbated by the fact that marketing uses attitudinal (e.g., brand awareness), behavioral (e.g., brand ...
A picture's worth a thousand numbers
(Harvard Business Publishing, 2013-06)
The article examines research on the subject of humans' difficulty in understanding probability and the value of graphic representations in improving that understanding. Topics include research by "Harvard Business Review" ...
The impact of policy decisions on global liquidity during the recent financial crisis
(Wiley, 2015-03)
The collapse of the recent housing price bubble precipitated the 2007–2008 financial crisis and caused international funding liquidity to dry up. We investigate how economic policies undertaken by the Federal Reserve and ...
Accelerated learning of user profiles
(Informs, 2011-02)
Websites typically provide several links on each page visited by a user. Whereas some of these links help users easily navigate the site, others are typically used to provide targeted recommendations based on the available ...
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