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Now showing items 11-17 of 17
The rise of mobile Marketing: A decade of research in review
(Now Publishers Inc, 2022)
Paralleling the growing space mobile phones take in today's consumers' daily routines, academic mobile marketing research has been growing at an increasing pace recently. The presence of multiple players in the mobile ...
Understanding the feeling of missing out: A temporal perspective
(Springer, 2022-02)
Research to date has explored the feeling (or fear) of missing out phenomenon from different temporal perspectives, as an instant feeling about missing out on current activities and as a retrospective feeling about missing ...
A prudential paradox: The signal in (not) restricting bank dividends
(Wiley, 2022)
By restricting dividends in the weakest banks, prudential regulators counterintuitively induce more capital payouts in marginal banks. The potential for bank runs exacerbates the incentive to signal strength through dividend ...
An explainable credit scoring framework: A use case of addressing challenges in applied machine learning
(IEEE, 2022)
While Machine Learning (ML) classification algorithms can accurately classify a borrower's credit risk, the determinants of the credit score cannot be interpreted clearly by customers, decision makers and auditors. The ...
Digital technology and the stages of digital business transformation
(IEEE, 2022)
Companies use digital technology to transform their business. Digitization, digitalization, and digital transformation have been proposed as stages in this business transformation process. Researchers have also proposed a ...
Transition dynamics in equilibrium search
(American Economic Association, 2022)
We study a dynamic equilibrium search model where sellers differ in their urgency to liquidate an asset. Buyers strategically make price offers without knowing a given seller’s urgency. We study liquidity and price dynamics ...
Impact of global brand chief marketing officers’ corporate social responsibility and sociopolitical activism communication on twitter
(Sage, 2022-09)
Chief marketing officers (CMOs) engage with their stakeholders on social media platforms to create a digital impact. CMO communication on societal issues is understudied despite heightened global attention to brands’ social ...
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