Browsing Faculty of Business by Subject "Segmentation"
Now showing items 1-2 of 2
-
The hare and the tortoise: do earlier adopters of online channels purchase more?
(Elsevier, 2015-06)Earlier adopters of a product or service tend to be more valuable than later adopters. Does this empirical generalization equally apply to earlier adopters of a multichannel retailer's new online channel too? This study ... -
Who should practice price discrimination using rebates in an asymmetric duopoly?
(Springer Science+Business Media, 2010-03)Price discrimination is generally thought to improve firm profits by allowing firms to extract more consumer surplus. In competition, however, price discrimination may also be costly to the firm because restrictive incentive ...
Share this page