Browsing Faculty of Business by Subject "Action observability"
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Do I see what you see? Institutional quality, action observability, and multimarket contact in the global mobile phone industry
(Wiley, 2024-02)Research Summary: Drawing on signaling theory and the international business literature that addresses the role of institutions, we argue that multinational enterprises (MNEs) that use multimarket contact (MMC)—that is, ...
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